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[Infographic] 5 Reasons Why Native Advertising Works

Buyers
2
minutes
Technical Level
December 17, 2014
2
minutes
December 17, 2014
Technical Level
Sharethrough
Contributing Authors & Industry Leaders

People See Native Ads

25% more consumers look at in-feed, native ad placements than standard banners.

Native Ads Are Viewed More Than Editorial

Consumers looked at native ads two percent more than standard editorial content and spent the same number of seconds viewing.

Native Ads Are Great For Branding

97% of mobile media buyers report that native ads were very or somewhat effective at achieving branding goals.

Native Advertising Drives Purchases

Native ads registered 18% higher lift in purchase intent than banner ads.

Social Media Advertising Is Native Advertising

The largest social networks – from Facebook to Twitter, Pinterest, Instagram, and Tumblr – have developed their business model around native, in-feed ads.

The publishing industry is quickly following suit, as companies such as Time Inc, Forbes, Wall Street Journal, New York Times, and USA Today, continue to introduce new advertising integrations on desktop and mobile that match both the form and function of their editorial feeds.


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People See Native Ads

25% more consumers look at in-feed, native ad placements than standard banners.

Native Ads Are Viewed More Than Editorial

Consumers looked at native ads two percent more than standard editorial content and spent the same number of seconds viewing.

Native Ads Are Great For Branding

97% of mobile media buyers report that native ads were very or somewhat effective at achieving branding goals.

Native Advertising Drives Purchases

Native ads registered 18% higher lift in purchase intent than banner ads.

Social Media Advertising Is Native Advertising

The largest social networks – from Facebook to Twitter, Pinterest, Instagram, and Tumblr – have developed their business model around native, in-feed ads.

The publishing industry is quickly following suit, as companies such as Time Inc, Forbes, Wall Street Journal, New York Times, and USA Today, continue to introduce new advertising integrations on desktop and mobile that match both the form and function of their editorial feeds.


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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

People See Native Ads

25% more consumers look at in-feed, native ad placements than standard banners.

Native Ads Are Viewed More Than Editorial

Consumers looked at native ads two percent more than standard editorial content and spent the same number of seconds viewing.

Native Ads Are Great For Branding

97% of mobile media buyers report that native ads were very or somewhat effective at achieving branding goals.

Native Advertising Drives Purchases

Native ads registered 18% higher lift in purchase intent than banner ads.

Social Media Advertising Is Native Advertising

The largest social networks – from Facebook to Twitter, Pinterest, Instagram, and Tumblr – have developed their business model around native, in-feed ads.

The publishing industry is quickly following suit, as companies such as Time Inc, Forbes, Wall Street Journal, New York Times, and USA Today, continue to introduce new advertising integrations on desktop and mobile that match both the form and function of their editorial feeds.


About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Sharethrough
Contributing Authors & Industry Leaders

About the Author

Sharethrough is made up of inspired forward-thinkers with first hand knowledge of the industry, who support the business & help the company flourish.

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