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Ad Impressions Matter More Than You Think. Here’s Why.

Buyers
3
minutes
Technical Level
July 30, 2015
3
minutes
July 30, 2015
Technical Level
Sharethrough
Contributing Authors & Industry Leaders
Editor's note: This is an excerpt from a new ebook by Sharethrough and Column Five, The Science Behind How Native Ads Work: 8 Essential Tips To Improve Your Ad Creatives. Download the ebook here.

We're in the midst of a revolution.

The rapid rise of mobile device usage has made the desktop computer the printing press of yesteryear.

One out of every five people on the planet owns a smartphone. In America, that number is closer to two out of three, according to the Pew Research Center.

With all these connected devices, comes a shifting culture; one that is always on.

We’re constantly checking notifications, browsing the web, shopping online, emailing, texting, gaming, and streaming media.

With all this online activity, there’s one thing we do, all day long that you’re actually doing right now — read.

We read in feeds.

We’re reading more than ever.

Between smartphones, tablets, e-readers, laptops, desktops and watches, we’ve got more than enough news, entertainment and gossip for our eyeballs to handle at any given time.

With so much information, we needed a way to organize it, and the feed was created.

While most people are accustomed to a social media newsfeed, few realize that the mobile Internet is made of feeds. From the front page of your favorite news site to the page that delivers your Google search results all the way your email inbox, feeds are everywhere.

When we scroll through feeds, we’re in a highly attentive mode, on the lookout for the most interesting nugget of information to catch our attention.

We’re thumbing through status updates, articles, videos, and Snapchats while waiting for coffee, before going to bed and when we’re curious about what’s going on in the world.

We keep coming back in part because we never know what we’re going to see, but know it’ll be good.

The native ad value.

The value of native advertising is that it’s in the feed.

It’s in the flow of the content you’re already sifting through, and it fits right in. It could be a promoted article about power couples or 33 Game of Thrones GIFs.

Native ads grab a person's attention while discovering content in a feed.

The value of the impression.

As an advertiser, you’re buying impressions — the single biggest advertising commodity.

Native ads have the ability to bring value back to impressions, a word that has lost its meaning.

Ad impressions can make an impact for your brand.

8 Essential Tips To Improve Your Ad Creatives will help you understand the subconscious affects your native ad impressions can deliver and how to optimize the ad creatives to leave a mark — a real impression — on your audience.

To view the free infographic, fill the form below.

Editor's note: This is an excerpt from a new ebook by Sharethrough and Column Five, The Science Behind How Native Ads Work: 8 Essential Tips To Improve Your Ad Creatives. Download the ebook here.

We're in the midst of a revolution.

The rapid rise of mobile device usage has made the desktop computer the printing press of yesteryear.

One out of every five people on the planet owns a smartphone. In America, that number is closer to two out of three, according to the Pew Research Center.

With all these connected devices, comes a shifting culture; one that is always on.

We’re constantly checking notifications, browsing the web, shopping online, emailing, texting, gaming, and streaming media.

With all this online activity, there’s one thing we do, all day long that you’re actually doing right now — read.

We read in feeds.

We’re reading more than ever.

Between smartphones, tablets, e-readers, laptops, desktops and watches, we’ve got more than enough news, entertainment and gossip for our eyeballs to handle at any given time.

With so much information, we needed a way to organize it, and the feed was created.

While most people are accustomed to a social media newsfeed, few realize that the mobile Internet is made of feeds. From the front page of your favorite news site to the page that delivers your Google search results all the way your email inbox, feeds are everywhere.

When we scroll through feeds, we’re in a highly attentive mode, on the lookout for the most interesting nugget of information to catch our attention.

We’re thumbing through status updates, articles, videos, and Snapchats while waiting for coffee, before going to bed and when we’re curious about what’s going on in the world.

We keep coming back in part because we never know what we’re going to see, but know it’ll be good.

The native ad value.

The value of native advertising is that it’s in the feed.

It’s in the flow of the content you’re already sifting through, and it fits right in. It could be a promoted article about power couples or 33 Game of Thrones GIFs.

Native ads grab a person's attention while discovering content in a feed.

The value of the impression.

As an advertiser, you’re buying impressions — the single biggest advertising commodity.

Native ads have the ability to bring value back to impressions, a word that has lost its meaning.

Ad impressions can make an impact for your brand.

8 Essential Tips To Improve Your Ad Creatives will help you understand the subconscious affects your native ad impressions can deliver and how to optimize the ad creatives to leave a mark — a real impression — on your audience.

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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

Editor's note: This is an excerpt from a new ebook by Sharethrough and Column Five, The Science Behind How Native Ads Work: 8 Essential Tips To Improve Your Ad Creatives. Download the ebook here.

We're in the midst of a revolution.

The rapid rise of mobile device usage has made the desktop computer the printing press of yesteryear.

One out of every five people on the planet owns a smartphone. In America, that number is closer to two out of three, according to the Pew Research Center.

With all these connected devices, comes a shifting culture; one that is always on.

We’re constantly checking notifications, browsing the web, shopping online, emailing, texting, gaming, and streaming media.

With all this online activity, there’s one thing we do, all day long that you’re actually doing right now — read.

We read in feeds.

We’re reading more than ever.

Between smartphones, tablets, e-readers, laptops, desktops and watches, we’ve got more than enough news, entertainment and gossip for our eyeballs to handle at any given time.

With so much information, we needed a way to organize it, and the feed was created.

While most people are accustomed to a social media newsfeed, few realize that the mobile Internet is made of feeds. From the front page of your favorite news site to the page that delivers your Google search results all the way your email inbox, feeds are everywhere.

When we scroll through feeds, we’re in a highly attentive mode, on the lookout for the most interesting nugget of information to catch our attention.

We’re thumbing through status updates, articles, videos, and Snapchats while waiting for coffee, before going to bed and when we’re curious about what’s going on in the world.

We keep coming back in part because we never know what we’re going to see, but know it’ll be good.

The native ad value.

The value of native advertising is that it’s in the feed.

It’s in the flow of the content you’re already sifting through, and it fits right in. It could be a promoted article about power couples or 33 Game of Thrones GIFs.

Native ads grab a person's attention while discovering content in a feed.

The value of the impression.

As an advertiser, you’re buying impressions — the single biggest advertising commodity.

Native ads have the ability to bring value back to impressions, a word that has lost its meaning.

Ad impressions can make an impact for your brand.

8 Essential Tips To Improve Your Ad Creatives will help you understand the subconscious affects your native ad impressions can deliver and how to optimize the ad creatives to leave a mark — a real impression — on your audience.

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Sharethrough
Contributing Authors & Industry Leaders

About the Author

Sharethrough is made up of inspired forward-thinkers with first hand knowledge of the industry, who support the business & help the company flourish.

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