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Top 5 Reasons You Won't Want to Miss the Green Media Summit

Sustainability
4
minutes
Technical Level
November 18, 2023
4
minutes
March 28, 2023
Technical Level
Frank Maguire
VP, Insight, Strategy & Sustainability
In just a short time, prominent industry leaders and figures will attend the industry’s first-ever Green Media Summit, presented by Sharethrough, to set the foundations of change that will propel advertising and media to reach net-zero emissions.

As the field continues to evolve, an increasing number of brands, agencies, organizations and individuals want to be at the forefront of progress. Keep reading to learn more about why industry leaders from all sides of media are attending the Green Media Summit and the top 5 reasons why you will not want to miss it.

Top 5 Reasons You Should Attend the Green Media Summit

1. Hear From Global Sustainability Leaders Beyond the Advertising Industry

Climate change affects everyone. The need for immediate action is imperative, regardless of the industry. At the Green Media Summit, you will hear from Noel Andreson, Chief Sustainability Officer at American Red Cross, talking about the global impact of climate change and why all industries, including advertising, need to take action right away. 

Additionally, Richard Davis, CEO & Co-Founder at 51 to Carbon Zero (51-0), a platform that automates the process for businesses to decarbonize, will present a can’t-miss session on how every organization can officially measure and set their sustainability goals.

2. Connect With Leaders on All Sides of the Media and Advertising Ecosystem

Industry leaders from all sides of media and advertising are attending and speaking at the Green Media Summit. Whether you work at a brand, agency, DSP, SSP, publisher, ad tech company, etc., you will get the chance to connect with and hear about how each part of the advertising supply chain is approaching sustainability. This will include lessons they’ve learned to date, challenges they still face and how attendees like you can help push the industry and your organization towards net-zero carbon emissions.

Hear from a lineup of top sustainability experts, innovators, marketers and industry leaders from brands, agencies, DSPs, publishers and more talking about their vision and action plan to build a more sustainable media ecosystem.
“I’m excited to speak at the Green Media Summit at a crucial point for the digital ad industry when online emissions are rapidly accelerating to surpass the aviation industry by 2025. Education and actions from events like this are crucial to accelerate the industry and Publicis Media’s path to net-zero carbon emissions. Publicis Media, as one of the largest media buyers in the world, takes this responsibility very seriously and is eager to work with our clients and the broader industry to find the right standards and solutions for more sustainable media.”

Yale Cohen, EVP, Digital Standards, Publicis Media.

3. Learn From the Experience of Those Already Working Toward Media Sustainability

Different organizations are at different stages of their sustainability initiatives. Some may be starting to think about how to proceed, while others have already started. At the Green Media Summit, attendees will have the opportunity to learn from the experience of those already working towards media sustainability. 

Speakers such as John Osborn, Director of AdNetZero, will share how small actions can lead to large changes and AdNetZero’s action plan.

Brian O’Kelley, CEO and co-founder of Scope3, will share his learnings, milestones, challenges and next steps to building a more sustainable media industry. A number of agencies, DSPs, SSPs and others have partnered with Scope3 to measure and compensate for the emissions released by running programmatic ad campaigns.

Hillary Slattery, Director of Programmatic at the IAB Tech Lab, will share best practices for reducing emissions and how building industry-wide standards and solutions are needed to secure a sustainable future. 

4. Receive Actionable Next Steps From Every Speaker

During the Green Media Summit, attendees will receive actionable information that they can apply right away. More than just speeches, every guest speaker and panelist is tasked with sharing actionable information that attendees can use to help accelerate sustainability both internally and externally. No matter which side of the industry you sit on, you will leave with useful tips and insights.

5. Access Exclusive Post-Event Content

Furthermore, Green Media Summit attendees will receive access to exclusive post-event content. Attendees will have access to highlights from the event, insights learned, and other materials they will only get here. For a sneak peek, 51 to Carbon Zero will share 5 steps that organizations can take to begin their net-zero emissions journey.

Book Tickets to the Green Media Summit

It’s not too late to be a part of something great at the Green Media Summit. Change is unavoidable and leaders from all sides of the industry will share their learnings and progress. Attendees will walk away with actionable next steps, exclusive content and confidence to help progress the journey toward sustainability.

Book your tickets today or contact us to learn more about the Green Media Summit on April 13, 2023 in New York.

To view the free infographic, fill the form below.

In just a short time, prominent industry leaders and figures will attend the industry’s first-ever Green Media Summit, presented by Sharethrough, to set the foundations of change that will propel advertising and media to reach net-zero emissions.

As the field continues to evolve, an increasing number of brands, agencies, organizations and individuals want to be at the forefront of progress. Keep reading to learn more about why industry leaders from all sides of media are attending the Green Media Summit and the top 5 reasons why you will not want to miss it.

Top 5 Reasons You Should Attend the Green Media Summit

1. Hear From Global Sustainability Leaders Beyond the Advertising Industry

Climate change affects everyone. The need for immediate action is imperative, regardless of the industry. At the Green Media Summit, you will hear from Noel Andreson, Chief Sustainability Officer at American Red Cross, talking about the global impact of climate change and why all industries, including advertising, need to take action right away. 

Additionally, Richard Davis, CEO & Co-Founder at 51 to Carbon Zero (51-0), a platform that automates the process for businesses to decarbonize, will present a can’t-miss session on how every organization can officially measure and set their sustainability goals.

2. Connect With Leaders on All Sides of the Media and Advertising Ecosystem

Industry leaders from all sides of media and advertising are attending and speaking at the Green Media Summit. Whether you work at a brand, agency, DSP, SSP, publisher, ad tech company, etc., you will get the chance to connect with and hear about how each part of the advertising supply chain is approaching sustainability. This will include lessons they’ve learned to date, challenges they still face and how attendees like you can help push the industry and your organization towards net-zero carbon emissions.

Hear from a lineup of top sustainability experts, innovators, marketers and industry leaders from brands, agencies, DSPs, publishers and more talking about their vision and action plan to build a more sustainable media ecosystem.
“I’m excited to speak at the Green Media Summit at a crucial point for the digital ad industry when online emissions are rapidly accelerating to surpass the aviation industry by 2025. Education and actions from events like this are crucial to accelerate the industry and Publicis Media’s path to net-zero carbon emissions. Publicis Media, as one of the largest media buyers in the world, takes this responsibility very seriously and is eager to work with our clients and the broader industry to find the right standards and solutions for more sustainable media.”

Yale Cohen, EVP, Digital Standards, Publicis Media.

3. Learn From the Experience of Those Already Working Toward Media Sustainability

Different organizations are at different stages of their sustainability initiatives. Some may be starting to think about how to proceed, while others have already started. At the Green Media Summit, attendees will have the opportunity to learn from the experience of those already working towards media sustainability. 

Speakers such as John Osborn, Director of AdNetZero, will share how small actions can lead to large changes and AdNetZero’s action plan.

Brian O’Kelley, CEO and co-founder of Scope3, will share his learnings, milestones, challenges and next steps to building a more sustainable media industry. A number of agencies, DSPs, SSPs and others have partnered with Scope3 to measure and compensate for the emissions released by running programmatic ad campaigns.

Hillary Slattery, Director of Programmatic at the IAB Tech Lab, will share best practices for reducing emissions and how building industry-wide standards and solutions are needed to secure a sustainable future. 

4. Receive Actionable Next Steps From Every Speaker

During the Green Media Summit, attendees will receive actionable information that they can apply right away. More than just speeches, every guest speaker and panelist is tasked with sharing actionable information that attendees can use to help accelerate sustainability both internally and externally. No matter which side of the industry you sit on, you will leave with useful tips and insights.

5. Access Exclusive Post-Event Content

Furthermore, Green Media Summit attendees will receive access to exclusive post-event content. Attendees will have access to highlights from the event, insights learned, and other materials they will only get here. For a sneak peek, 51 to Carbon Zero will share 5 steps that organizations can take to begin their net-zero emissions journey.

Book Tickets to the Green Media Summit

It’s not too late to be a part of something great at the Green Media Summit. Change is unavoidable and leaders from all sides of the industry will share their learnings and progress. Attendees will walk away with actionable next steps, exclusive content and confidence to help progress the journey toward sustainability.

Book your tickets today or contact us to learn more about the Green Media Summit on April 13, 2023 in New York.

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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

In just a short time, prominent industry leaders and figures will attend the industry’s first-ever Green Media Summit, presented by Sharethrough, to set the foundations of change that will propel advertising and media to reach net-zero emissions.

As the field continues to evolve, an increasing number of brands, agencies, organizations and individuals want to be at the forefront of progress. Keep reading to learn more about why industry leaders from all sides of media are attending the Green Media Summit and the top 5 reasons why you will not want to miss it.

Top 5 Reasons You Should Attend the Green Media Summit

1. Hear From Global Sustainability Leaders Beyond the Advertising Industry

Climate change affects everyone. The need for immediate action is imperative, regardless of the industry. At the Green Media Summit, you will hear from Noel Andreson, Chief Sustainability Officer at American Red Cross, talking about the global impact of climate change and why all industries, including advertising, need to take action right away. 

Additionally, Richard Davis, CEO & Co-Founder at 51 to Carbon Zero (51-0), a platform that automates the process for businesses to decarbonize, will present a can’t-miss session on how every organization can officially measure and set their sustainability goals.

2. Connect With Leaders on All Sides of the Media and Advertising Ecosystem

Industry leaders from all sides of media and advertising are attending and speaking at the Green Media Summit. Whether you work at a brand, agency, DSP, SSP, publisher, ad tech company, etc., you will get the chance to connect with and hear about how each part of the advertising supply chain is approaching sustainability. This will include lessons they’ve learned to date, challenges they still face and how attendees like you can help push the industry and your organization towards net-zero carbon emissions.

Hear from a lineup of top sustainability experts, innovators, marketers and industry leaders from brands, agencies, DSPs, publishers and more talking about their vision and action plan to build a more sustainable media ecosystem.
“I’m excited to speak at the Green Media Summit at a crucial point for the digital ad industry when online emissions are rapidly accelerating to surpass the aviation industry by 2025. Education and actions from events like this are crucial to accelerate the industry and Publicis Media’s path to net-zero carbon emissions. Publicis Media, as one of the largest media buyers in the world, takes this responsibility very seriously and is eager to work with our clients and the broader industry to find the right standards and solutions for more sustainable media.”

Yale Cohen, EVP, Digital Standards, Publicis Media.

3. Learn From the Experience of Those Already Working Toward Media Sustainability

Different organizations are at different stages of their sustainability initiatives. Some may be starting to think about how to proceed, while others have already started. At the Green Media Summit, attendees will have the opportunity to learn from the experience of those already working towards media sustainability. 

Speakers such as John Osborn, Director of AdNetZero, will share how small actions can lead to large changes and AdNetZero’s action plan.

Brian O’Kelley, CEO and co-founder of Scope3, will share his learnings, milestones, challenges and next steps to building a more sustainable media industry. A number of agencies, DSPs, SSPs and others have partnered with Scope3 to measure and compensate for the emissions released by running programmatic ad campaigns.

Hillary Slattery, Director of Programmatic at the IAB Tech Lab, will share best practices for reducing emissions and how building industry-wide standards and solutions are needed to secure a sustainable future. 

4. Receive Actionable Next Steps From Every Speaker

During the Green Media Summit, attendees will receive actionable information that they can apply right away. More than just speeches, every guest speaker and panelist is tasked with sharing actionable information that attendees can use to help accelerate sustainability both internally and externally. No matter which side of the industry you sit on, you will leave with useful tips and insights.

5. Access Exclusive Post-Event Content

Furthermore, Green Media Summit attendees will receive access to exclusive post-event content. Attendees will have access to highlights from the event, insights learned, and other materials they will only get here. For a sneak peek, 51 to Carbon Zero will share 5 steps that organizations can take to begin their net-zero emissions journey.

Book Tickets to the Green Media Summit

It’s not too late to be a part of something great at the Green Media Summit. Change is unavoidable and leaders from all sides of the industry will share their learnings and progress. Attendees will walk away with actionable next steps, exclusive content and confidence to help progress the journey toward sustainability.

Book your tickets today or contact us to learn more about the Green Media Summit on April 13, 2023 in New York.

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Frank Maguire
VP, Insight, Strategy & Sustainability

About the Author

Frank has spent over a decade at Sharethrough conducting research studies to better understand how humans respond to advertising and sharing strategies, insights and best practices that help brands and agencies adapt their unique advertising challenges to ever-evolving media consumption behaviors. He is a digital advertising industry veteran, beginning his career working for clients including Nestle, Pfizer and Wyndham on the agency side and then opening up and growing Sharethrough's East Coast headquarters in NYC.

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