The Disruptor Series: Dan Greenberg & the Future of Digital Advertising

2
at
2
minutes
Technical Level
May 26, 2021
Vanessa Purchio
Marketing Communications Specialist
"If you believe that you need to earn attention as a brand, it completely changes the creative process."

On the latest episode of The Disruptor Series podcast, Dan Greenberg sheds light on the start of native advertising and the lasting relevance the movement still has in today’s online advertising landscape, and the future of digital advertising.

The concept of native has always emphasized the importance of the user experience; taking content and delivering it in a way that humans actually wish to receive and engage with digital ads. By giving respect to the user, Dan shares ways brands can use this to their advantage & drive effective campaigns without having to sacrifice real human engagement and attention.

Entering an era of cookie-less advertising and privacy, Dan also discusses the existential battle we face to maintain a free and accessible open internet, and the impact tech giants will have on the next chapter of targeting for user privacy.

Listen to the podcast below.

"If you believe that you need to earn attention as a brand, it completely changes the creative process."

On the latest episode of The Disruptor Series podcast, Dan Greenberg sheds light on the start of native advertising and the lasting relevance the movement still has in today’s online advertising landscape, and the future of digital advertising.

The concept of native has always emphasized the importance of the user experience; taking content and delivering it in a way that humans actually wish to receive and engage with digital ads. By giving respect to the user, Dan shares ways brands can use this to their advantage & drive effective campaigns without having to sacrifice real human engagement and attention.

Entering an era of cookie-less advertising and privacy, Dan also discusses the existential battle we face to maintain a free and accessible open internet, and the impact tech giants will have on the next chapter of targeting for user privacy.

Listen to the podcast below.

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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

"If you believe that you need to earn attention as a brand, it completely changes the creative process."

On the latest episode of The Disruptor Series podcast, Dan Greenberg sheds light on the start of native advertising and the lasting relevance the movement still has in today’s online advertising landscape, and the future of digital advertising.

The concept of native has always emphasized the importance of the user experience; taking content and delivering it in a way that humans actually wish to receive and engage with digital ads. By giving respect to the user, Dan shares ways brands can use this to their advantage & drive effective campaigns without having to sacrifice real human engagement and attention.

Entering an era of cookie-less advertising and privacy, Dan also discusses the existential battle we face to maintain a free and accessible open internet, and the impact tech giants will have on the next chapter of targeting for user privacy.

Listen to the podcast below.

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Vanessa Purchio
Marketing Communications Specialist

About the Author

A newcomer to the programmatic industry, Vanessa joined the company in 2019 working & learning with our business development & partnership team to help grow our market presence in the field. With experience working with various teams on both the buy & sell side as well as product, Vanessa has executed cross-functional projects, events, marketing and PR initiatives for the company. She holds a B.A in International Development & Relations from McGill University.

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