Seals of quality and safety can be found in many things – and digital advertising is no exception. As advertisers want to make the most of their spend, it’s important to know who they can trust to partner with them. Sharethrough earning Trustworthy Accountability Group’s (TAG) Platinum status isn’t only a signal, it’s a commitment to providing brands and advertisers with a brand-safe, high-quality ad exchange they can trust. In this post, we cover how Sharethrough earned TAG Platinum status, what it means to be certified by TAG, and how Sharethrough protects ad spend from malvertising, fraud and brand safety.
What is TAG Platinum status?
TAG Platinum status signifies a company has achieved three or more TAG seals. Through extensive third-party audits by ABC and a compliance process with TAG, Sharethrough achieved the TAG Certified Against Fraud, Certified Against Malware and Brand Safety Certified Seals, confirming the rigorous standards we have set to protect our clients from these supply chain risks.
Out of more than 750 TAG member companies, Sharethrough is one of just 32 companies globally that have achieved this milestone.
“We felt it’s important to apply for TAG certifications and achieving Platinum Status is great because it confirms the policies we have in place to protect buyers and their ad spend, placing us in the top ranks of the most secure SSPs,” said Andrew Simpson, Senior Director, Marketplace at Sharethrough.
Why become TAG Certified?
TAG is the global certification program that strengthens transparency and security in digital advertising. Formed by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB), TAG works collaboratively with all participants in the programmatic supply chain and is trusted by leading brands and organizations.
“We’re delighted to recognize Sharethrough with TAG Platinum status for adopting industry best practices around the issues of fraud, malvertising, and brand safety,” said TAG CEO Mike Zaneis. “Platinum status is the pinnacle achievement of TAG’s certification programs, and Sharethrough joins a select number of companies to have reached this accomplishment. We look forward to continuing to work with Sharethrough to raise standards across the industry.”
Three areas where Sharethrough is certified to protect ad spend for brands
1. Malvertising
First, Sharethrough’s operations and standards follow the industry’s best practices in protecting brands’ ad spend from malvertising, thanks to an integration with Confiant. Malvertising is when bad actors can covertly inject viruses or bad code within ad pixels.
Although an ad may appear normal at first, it can be quietly swapped out at any point with an ad that contains viruses or scams. By connecting with Confiant, ads delivered through the Sharethrough Exchange are continuously monitored and checked for any malicious code.
If an ad is flagged as malvertising, Sharethrough removes the ad from the bid stream before it can make its way to a publisher’s site or user’s device. This process not only earned Sharethrough the title of most Secure SSP in Confiant’s quarterly malvertising report but was also one of the requirements to earning our TAG Certification Against Malvertising Seal.
2. Fraud
Second, fighting fraud is another area where Sharethrough achieved a TAG Certification Against Fraud seal that contributed to our Platinum status. To ensure that ads through the Sharethrough Exchange are delivered to actual people and not bots, Sharethrough is integrated with HUMAN.
With this integration, HUMAN audits every impression request that Sharethrough receives to validate whether it’s coming from a real person. Thus, it ensures that ad spend isn’t wasted on bots and reaches qualified audiences.
Advertisers can be confident that their spend is used to deliver their ads to real humans.
3. Brand Safety
And lastly, Sharethrough earned the TAG Brand Safety Certified Seal, the final step to reaching Platinum Status. Sharethrough has several integrations to ensure brand safety across our different platforms. These include:
- Adverif.ai (acquired by Zefr) for identifying misinformation/fake news and content categories for brand-unsafe apps.
- Zvelo to identify content categories for domains that are brand-unsafe.
- WhiteBullet to identify copyright-infringing domains and apps.
As misinformation continues to be problematic and bad actors utilize AI to create MFA sites and other content farms, ads that appear within these contexts can tarnish a brand’s reputation. With these integrations and our curated inventory of premium publishers, advertisers can feel confident that their ads appear within brand-safe content.
An ad exchange you can trust
Providing a brand-safe ad exchange is paramount for Sharethrough. Earning the TAG Platinum Status by completing and following the industry's best practices around brand safety, malvertising, and fraud shows the dedication we have to provide as much security and confirmation as possible to our clients and partners when running through the Sharethrough Exchange. All of this is provided at no extra cost or lift to advertisers.
Contact Sharethrough for more information on how to get started.
Seals of quality and safety can be found in many things – and digital advertising is no exception. As advertisers want to make the most of their spend, it’s important to know who they can trust to partner with them. Sharethrough earning Trustworthy Accountability Group’s (TAG) Platinum status isn’t only a signal, it’s a commitment to providing brands and advertisers with a brand-safe, high-quality ad exchange they can trust. In this post, we cover how Sharethrough earned TAG Platinum status, what it means to be certified by TAG, and how Sharethrough protects ad spend from malvertising, fraud and brand safety.
What is TAG Platinum status?
TAG Platinum status signifies a company has achieved three or more TAG seals. Through extensive third-party audits by ABC and a compliance process with TAG, Sharethrough achieved the TAG Certified Against Fraud, Certified Against Malware and Brand Safety Certified Seals, confirming the rigorous standards we have set to protect our clients from these supply chain risks.
Out of more than 750 TAG member companies, Sharethrough is one of just 32 companies globally that have achieved this milestone.
“We felt it’s important to apply for TAG certifications and achieving Platinum Status is great because it confirms the policies we have in place to protect buyers and their ad spend, placing us in the top ranks of the most secure SSPs,” said Andrew Simpson, Senior Director, Marketplace at Sharethrough.
Why become TAG Certified?
TAG is the global certification program that strengthens transparency and security in digital advertising. Formed by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB), TAG works collaboratively with all participants in the programmatic supply chain and is trusted by leading brands and organizations.
“We’re delighted to recognize Sharethrough with TAG Platinum status for adopting industry best practices around the issues of fraud, malvertising, and brand safety,” said TAG CEO Mike Zaneis. “Platinum status is the pinnacle achievement of TAG’s certification programs, and Sharethrough joins a select number of companies to have reached this accomplishment. We look forward to continuing to work with Sharethrough to raise standards across the industry.”
Three areas where Sharethrough is certified to protect ad spend for brands
1. Malvertising
First, Sharethrough’s operations and standards follow the industry’s best practices in protecting brands’ ad spend from malvertising, thanks to an integration with Confiant. Malvertising is when bad actors can covertly inject viruses or bad code within ad pixels.
Although an ad may appear normal at first, it can be quietly swapped out at any point with an ad that contains viruses or scams. By connecting with Confiant, ads delivered through the Sharethrough Exchange are continuously monitored and checked for any malicious code.
If an ad is flagged as malvertising, Sharethrough removes the ad from the bid stream before it can make its way to a publisher’s site or user’s device. This process not only earned Sharethrough the title of most Secure SSP in Confiant’s quarterly malvertising report but was also one of the requirements to earning our TAG Certification Against Malvertising Seal.
2. Fraud
Second, fighting fraud is another area where Sharethrough achieved a TAG Certification Against Fraud seal that contributed to our Platinum status. To ensure that ads through the Sharethrough Exchange are delivered to actual people and not bots, Sharethrough is integrated with HUMAN.
With this integration, HUMAN audits every impression request that Sharethrough receives to validate whether it’s coming from a real person. Thus, it ensures that ad spend isn’t wasted on bots and reaches qualified audiences.
Advertisers can be confident that their spend is used to deliver their ads to real humans.
3. Brand Safety
And lastly, Sharethrough earned the TAG Brand Safety Certified Seal, the final step to reaching Platinum Status. Sharethrough has several integrations to ensure brand safety across our different platforms. These include:
- Adverif.ai (acquired by Zefr) for identifying misinformation/fake news and content categories for brand-unsafe apps.
- Zvelo to identify content categories for domains that are brand-unsafe.
- WhiteBullet to identify copyright-infringing domains and apps.
As misinformation continues to be problematic and bad actors utilize AI to create MFA sites and other content farms, ads that appear within these contexts can tarnish a brand’s reputation. With these integrations and our curated inventory of premium publishers, advertisers can feel confident that their ads appear within brand-safe content.
An ad exchange you can trust
Providing a brand-safe ad exchange is paramount for Sharethrough. Earning the TAG Platinum Status by completing and following the industry's best practices around brand safety, malvertising, and fraud shows the dedication we have to provide as much security and confirmation as possible to our clients and partners when running through the Sharethrough Exchange. All of this is provided at no extra cost or lift to advertisers.
Contact Sharethrough for more information on how to get started.
Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.
Seals of quality and safety can be found in many things – and digital advertising is no exception. As advertisers want to make the most of their spend, it’s important to know who they can trust to partner with them. Sharethrough earning Trustworthy Accountability Group’s (TAG) Platinum status isn’t only a signal, it’s a commitment to providing brands and advertisers with a brand-safe, high-quality ad exchange they can trust. In this post, we cover how Sharethrough earned TAG Platinum status, what it means to be certified by TAG, and how Sharethrough protects ad spend from malvertising, fraud and brand safety.
What is TAG Platinum status?
TAG Platinum status signifies a company has achieved three or more TAG seals. Through extensive third-party audits by ABC and a compliance process with TAG, Sharethrough achieved the TAG Certified Against Fraud, Certified Against Malware and Brand Safety Certified Seals, confirming the rigorous standards we have set to protect our clients from these supply chain risks.
Out of more than 750 TAG member companies, Sharethrough is one of just 32 companies globally that have achieved this milestone.
“We felt it’s important to apply for TAG certifications and achieving Platinum Status is great because it confirms the policies we have in place to protect buyers and their ad spend, placing us in the top ranks of the most secure SSPs,” said Andrew Simpson, Senior Director, Marketplace at Sharethrough.
Why become TAG Certified?
TAG is the global certification program that strengthens transparency and security in digital advertising. Formed by the American Association of Advertising Agencies (4A’s), the Association of National Advertisers (ANA), and the Interactive Advertising Bureau (IAB), TAG works collaboratively with all participants in the programmatic supply chain and is trusted by leading brands and organizations.
“We’re delighted to recognize Sharethrough with TAG Platinum status for adopting industry best practices around the issues of fraud, malvertising, and brand safety,” said TAG CEO Mike Zaneis. “Platinum status is the pinnacle achievement of TAG’s certification programs, and Sharethrough joins a select number of companies to have reached this accomplishment. We look forward to continuing to work with Sharethrough to raise standards across the industry.”
Three areas where Sharethrough is certified to protect ad spend for brands
1. Malvertising
First, Sharethrough’s operations and standards follow the industry’s best practices in protecting brands’ ad spend from malvertising, thanks to an integration with Confiant. Malvertising is when bad actors can covertly inject viruses or bad code within ad pixels.
Although an ad may appear normal at first, it can be quietly swapped out at any point with an ad that contains viruses or scams. By connecting with Confiant, ads delivered through the Sharethrough Exchange are continuously monitored and checked for any malicious code.
If an ad is flagged as malvertising, Sharethrough removes the ad from the bid stream before it can make its way to a publisher’s site or user’s device. This process not only earned Sharethrough the title of most Secure SSP in Confiant’s quarterly malvertising report but was also one of the requirements to earning our TAG Certification Against Malvertising Seal.
2. Fraud
Second, fighting fraud is another area where Sharethrough achieved a TAG Certification Against Fraud seal that contributed to our Platinum status. To ensure that ads through the Sharethrough Exchange are delivered to actual people and not bots, Sharethrough is integrated with HUMAN.
With this integration, HUMAN audits every impression request that Sharethrough receives to validate whether it’s coming from a real person. Thus, it ensures that ad spend isn’t wasted on bots and reaches qualified audiences.
Advertisers can be confident that their spend is used to deliver their ads to real humans.
3. Brand Safety
And lastly, Sharethrough earned the TAG Brand Safety Certified Seal, the final step to reaching Platinum Status. Sharethrough has several integrations to ensure brand safety across our different platforms. These include:
- Adverif.ai (acquired by Zefr) for identifying misinformation/fake news and content categories for brand-unsafe apps.
- Zvelo to identify content categories for domains that are brand-unsafe.
- WhiteBullet to identify copyright-infringing domains and apps.
As misinformation continues to be problematic and bad actors utilize AI to create MFA sites and other content farms, ads that appear within these contexts can tarnish a brand’s reputation. With these integrations and our curated inventory of premium publishers, advertisers can feel confident that their ads appear within brand-safe content.
An ad exchange you can trust
Providing a brand-safe ad exchange is paramount for Sharethrough. Earning the TAG Platinum Status by completing and following the industry's best practices around brand safety, malvertising, and fraud shows the dedication we have to provide as much security and confirmation as possible to our clients and partners when running through the Sharethrough Exchange. All of this is provided at no extra cost or lift to advertisers.
Contact Sharethrough for more information on how to get started.
Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.
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