Paving the Way for the Future of Ad Tech: Meet the Mothers of Sharethrough

7
at
7
minutes
Technical Level
May 5, 2022
Eve Deschamps
Business Partner, People & Culture
Becoming a mother is one of life’s richest experiences, and an achievement well worth celebrating. Balancing work alongside family is easier said than done and as the mothers working in a fast growing industry like ad tech have realized, company culture, balance and support all have a tremendous impact on the transition of employees into motherhood.

Sharethrough is dedicated to supporting its employees along their journey to motherhood and long afterwards. In celebration of Mother’s Day, we’re highlighting some of the incredible mothers who have had an immense impact on Sharethrough as a company, as well as the ad tech space as a whole.

We asked some of the mothers at Sharethrough a series of questions ranging from: “What do you tell your kids you do for work?” to “How do you balance work alongside family?” and “How important are maternity leave benefits to you?” Their answers paint a picture of how important it is for mothers (and fathers) to have a company that can empathize and support the daily challenges of motherhood.

Mothers in Tech: More Than Just Playing Cards

As an ad tech company, one of the main goals at Sharethrough is to be clear and concise when explaining our products and offering to clients. As a reference, we often try to break it down in a way a child could understand. We wanted to ask Marion Soumagne, Senior Legal Counsel at Sharethrough, how she explains her job to her kids.

“One rainy Saturday afternoon, we wanted to play a new card game with my kids and I had to explain the rules to my daughter (7 years old) and my son (3 years old). It was quite complicated for them to pay attention but in the end, they were pleased to figure out how the game was going to play out before we actually started playing. So I thought that was a really good example and an opportunity to explain my work as legal counsel and told them: "see, that's exactly what I do for a living: I help people understand and follow the rules!" Now they believe I play cards all day with my colleagues!”

Managing a Healthy Work-Life Balance With Flexible Working Hours

At Sharethrough, we understand the importance of work-life balance and make sure our employees have the tools necessary to live a healthy lifestyle, with extra vacation and care days, as well as flexible working hours. We asked Anna Wang, Engineering Manager at Sharethrough, how she manages a healthy work/life/family balance.

“My son goes to daycare everyday. I try to spend all my time with him before and after his day care hours. Thanks to the support from day care, I can fully focus on my work from 8 to 5. I love the quality time split between working and taking care of him.”

Anna Wang
Engineering Manager at Sharethrough
Linkedin →

Our #1 Goal: Supporting Ad Tech Leaders in Motherhood

More Support Leads to Better Retention

Employee retention is a big deal for Sharethrough, and we have witnessed over the years employees grow with the company, and sometimes even become mothers! We asked Magalie Solof, Director, Business Development, what attracted her to work for Sharethrough in the first place.

“I have been with Sharethrough for over 6 years and the business evolution has been extremely motivating. The team has always prioritized the company ethics and made sure to align our core values with the employee expectations and needs.”

Supporting Mothers During a Pandemic

Supporting our employees through motherhood is one of our main goals, as Sharethrough’s company culture is focused on real humans living real challenges. This is especially true for our company leaders, who spend much of their time leading their teams to perform in the fast-paced environment ad tech encompasses. We asked Jillian Kranz, SVP of Revenue, how Sharethrough has supported her through motherhood.

“I feel very fortunate to work for an organization that has supported me through my transition to motherhood. Admittedly, only when I actually became a parent did I gain a full appreciation for the importance of proper parental leave benefits. Caring for a newborn is hard and proper time off is essential. Sharethrough has been a great support system, giving me the time off I needed to care for and bond with my daughter. The transition back to work also isn't easy, made even more difficult during Covid (I think, I haven't experienced a non-Covid transition yet, so hard to compare!) when you can still hear your crying baby from the other room. My managers and team have been more than understanding as I have learned how to have a healthy work/life/family balance. Sharethrough also has so many working parents who I am lucky to learn from everyday.”

Jillian Kranz
SVP of Revenue
Linkedin →

Finding a Community As a First-Time Mom

At Sharethrough, we strive to build a community of parents who have the support not only from the company as a whole, but also from their colleagues. This is what shone through when we asked Samantha Harwood, Strategic Account Lead, how Sharethrough has supported her through motherhood.

“Sharethrough has been extremely supportive of me on my journey as a first-time mom. I feel very fortunate to work for a company that creates a safe and flexible working environment for mothers to maintain a healthy work-life balance. Working alongside other Sharethrough moms (and dads, too!) has given me a community of amazing people who I can look to for advice, laughs, cries and of course, adorable pictures over Slack of our kids growing up.”

Samantha Harwood
Strategic Account Lead at Sharethrough
Linkedin →

Slack Status Emojis: Juggling Child Care & Work

From Slack status emojis, to channels dedicated to advice and support from other parents at Sharethrough, we’re noticing more and more secret spaces employees are using to get support. We asked Share Ryan, Sales Manager at Sharethrough, how the company has supported her as a new mother.

“At Sharethrough, I am respected above and beyond being great at my job. I am seen as a whole individual who is complex and has ambitions to be a great wife and mother, amongst everything else I aspire to be. Sharethrough understands that it's the simplicity in the way it allows me, as a mother, to do my best that allows me to be the most well-rounded person I can be. It offers a slack channel for parents to share in their joys, and ask and receive advice, as well as care days that I can use to take my daughter to her regular appointments.” 

“The Sharethrough culture encourages us to use the "juggling emoticon" in our Slack Status to let people know that we're in survival mode (on the days we are in survival mode) and are trying to handle everything that makes us these complex individuals in a judgment-free way. It's given me a chance to grow in all the areas of my life that matter to me, which in turn makes me want to be the best Sharethrougher I can be. My family here at Sharethrough has helped me grow into becoming a better mother.”

Share Ryan
Sales Manager at Sharethrough
Linkedin →

Sharethrough puts a major emphasis on employee growth and learning. Internal programs and initiatives are offered that allow employees to consistently further their learning and grow as professionals in the ad tech industry. Some Sharethrough mothers have said their most important teachers are their own children. We asked Petra Fernandes, Senior Account Executive at Sharethrough, how her learning as a parent has impacted her work. 

“My son is 15 months old. He’s learning to walk and talk. He loves to explore and is curious about everything. I’m usually 2 feet behind him trying to hold in my gasps of terror as he stumbles. He gets back up and continues on his adventure. Sometimes he cries but he gets up and carries on. He has taught me to be resilient. Our goals may be different. He wants the loudest toy in the room. I want to close a sale, but watching him has taught me to focus on my goal and to get up when I stumble. I am learning to be unwavering in my resilience to succeed.

Petra Fernandes
Senior Account Executive at Sharethrough
Linkedin →

Danielle Wachtler, East Coast VP of Sales at Sharethrough attributed much of her success in sales to the motivations that come from raising a child:

“Managing a sales team is a lot like taking care of a newborn - it's fun, exciting and at times...exhausting! While I may have 10 more years of experience in Sales than I do as a Mom, they're both equally as motivating and rewarding. Being a mom has made me fiercely committed to being successful for my son. I've learned to be more intentional with my time and priorities throughout the day. This has allowed me to be more productive in my job while also maximizing time with my family.”

Sharethrough wouldn't be the same without all of these incredible mothers, who inspire us all by placing their best foot forward in the world of ad tech, as well as at home. As a company, Sharethrough is committed to fully supporting our employees in all avenues of life. With a comprehensive maternity leave benefits package, supportive company culture, and a caring group of employees, Sharethrough provides support to their employees at every step of the way throughout motherhood. 

Interested in learning more about Sharethrough culture or curious about our open job opportunities? Make sure to reach out to us, we’d love to hear from you!

Becoming a mother is one of life’s richest experiences, and an achievement well worth celebrating. Balancing work alongside family is easier said than done and as the mothers working in a fast growing industry like ad tech have realized, company culture, balance and support all have a tremendous impact on the transition of employees into motherhood.

Sharethrough is dedicated to supporting its employees along their journey to motherhood and long afterwards. In celebration of Mother’s Day, we’re highlighting some of the incredible mothers who have had an immense impact on Sharethrough as a company, as well as the ad tech space as a whole.

We asked some of the mothers at Sharethrough a series of questions ranging from: “What do you tell your kids you do for work?” to “How do you balance work alongside family?” and “How important are maternity leave benefits to you?” Their answers paint a picture of how important it is for mothers (and fathers) to have a company that can empathize and support the daily challenges of motherhood.

Mothers in Tech: More Than Just Playing Cards

As an ad tech company, one of the main goals at Sharethrough is to be clear and concise when explaining our products and offering to clients. As a reference, we often try to break it down in a way a child could understand. We wanted to ask Marion Soumagne, Senior Legal Counsel at Sharethrough, how she explains her job to her kids.

“One rainy Saturday afternoon, we wanted to play a new card game with my kids and I had to explain the rules to my daughter (7 years old) and my son (3 years old). It was quite complicated for them to pay attention but in the end, they were pleased to figure out how the game was going to play out before we actually started playing. So I thought that was a really good example and an opportunity to explain my work as legal counsel and told them: "see, that's exactly what I do for a living: I help people understand and follow the rules!" Now they believe I play cards all day with my colleagues!”

Managing a Healthy Work-Life Balance With Flexible Working Hours

At Sharethrough, we understand the importance of work-life balance and make sure our employees have the tools necessary to live a healthy lifestyle, with extra vacation and care days, as well as flexible working hours. We asked Anna Wang, Engineering Manager at Sharethrough, how she manages a healthy work/life/family balance.

“My son goes to daycare everyday. I try to spend all my time with him before and after his day care hours. Thanks to the support from day care, I can fully focus on my work from 8 to 5. I love the quality time split between working and taking care of him.”

Anna Wang
Engineering Manager at Sharethrough
Linkedin →

Our #1 Goal: Supporting Ad Tech Leaders in Motherhood

More Support Leads to Better Retention

Employee retention is a big deal for Sharethrough, and we have witnessed over the years employees grow with the company, and sometimes even become mothers! We asked Magalie Solof, Director, Business Development, what attracted her to work for Sharethrough in the first place.

“I have been with Sharethrough for over 6 years and the business evolution has been extremely motivating. The team has always prioritized the company ethics and made sure to align our core values with the employee expectations and needs.”

Supporting Mothers During a Pandemic

Supporting our employees through motherhood is one of our main goals, as Sharethrough’s company culture is focused on real humans living real challenges. This is especially true for our company leaders, who spend much of their time leading their teams to perform in the fast-paced environment ad tech encompasses. We asked Jillian Kranz, SVP of Revenue, how Sharethrough has supported her through motherhood.

“I feel very fortunate to work for an organization that has supported me through my transition to motherhood. Admittedly, only when I actually became a parent did I gain a full appreciation for the importance of proper parental leave benefits. Caring for a newborn is hard and proper time off is essential. Sharethrough has been a great support system, giving me the time off I needed to care for and bond with my daughter. The transition back to work also isn't easy, made even more difficult during Covid (I think, I haven't experienced a non-Covid transition yet, so hard to compare!) when you can still hear your crying baby from the other room. My managers and team have been more than understanding as I have learned how to have a healthy work/life/family balance. Sharethrough also has so many working parents who I am lucky to learn from everyday.”

Jillian Kranz
SVP of Revenue
Linkedin →

Finding a Community As a First-Time Mom

At Sharethrough, we strive to build a community of parents who have the support not only from the company as a whole, but also from their colleagues. This is what shone through when we asked Samantha Harwood, Strategic Account Lead, how Sharethrough has supported her through motherhood.

“Sharethrough has been extremely supportive of me on my journey as a first-time mom. I feel very fortunate to work for a company that creates a safe and flexible working environment for mothers to maintain a healthy work-life balance. Working alongside other Sharethrough moms (and dads, too!) has given me a community of amazing people who I can look to for advice, laughs, cries and of course, adorable pictures over Slack of our kids growing up.”

Samantha Harwood
Strategic Account Lead at Sharethrough
Linkedin →

Slack Status Emojis: Juggling Child Care & Work

From Slack status emojis, to channels dedicated to advice and support from other parents at Sharethrough, we’re noticing more and more secret spaces employees are using to get support. We asked Share Ryan, Sales Manager at Sharethrough, how the company has supported her as a new mother.

“At Sharethrough, I am respected above and beyond being great at my job. I am seen as a whole individual who is complex and has ambitions to be a great wife and mother, amongst everything else I aspire to be. Sharethrough understands that it's the simplicity in the way it allows me, as a mother, to do my best that allows me to be the most well-rounded person I can be. It offers a slack channel for parents to share in their joys, and ask and receive advice, as well as care days that I can use to take my daughter to her regular appointments.” 

“The Sharethrough culture encourages us to use the "juggling emoticon" in our Slack Status to let people know that we're in survival mode (on the days we are in survival mode) and are trying to handle everything that makes us these complex individuals in a judgment-free way. It's given me a chance to grow in all the areas of my life that matter to me, which in turn makes me want to be the best Sharethrougher I can be. My family here at Sharethrough has helped me grow into becoming a better mother.”

Share Ryan
Sales Manager at Sharethrough
Linkedin →

Sharethrough puts a major emphasis on employee growth and learning. Internal programs and initiatives are offered that allow employees to consistently further their learning and grow as professionals in the ad tech industry. Some Sharethrough mothers have said their most important teachers are their own children. We asked Petra Fernandes, Senior Account Executive at Sharethrough, how her learning as a parent has impacted her work. 

“My son is 15 months old. He’s learning to walk and talk. He loves to explore and is curious about everything. I’m usually 2 feet behind him trying to hold in my gasps of terror as he stumbles. He gets back up and continues on his adventure. Sometimes he cries but he gets up and carries on. He has taught me to be resilient. Our goals may be different. He wants the loudest toy in the room. I want to close a sale, but watching him has taught me to focus on my goal and to get up when I stumble. I am learning to be unwavering in my resilience to succeed.

Petra Fernandes
Senior Account Executive at Sharethrough
Linkedin →

Danielle Wachtler, East Coast VP of Sales at Sharethrough attributed much of her success in sales to the motivations that come from raising a child:

“Managing a sales team is a lot like taking care of a newborn - it's fun, exciting and at times...exhausting! While I may have 10 more years of experience in Sales than I do as a Mom, they're both equally as motivating and rewarding. Being a mom has made me fiercely committed to being successful for my son. I've learned to be more intentional with my time and priorities throughout the day. This has allowed me to be more productive in my job while also maximizing time with my family.”

Sharethrough wouldn't be the same without all of these incredible mothers, who inspire us all by placing their best foot forward in the world of ad tech, as well as at home. As a company, Sharethrough is committed to fully supporting our employees in all avenues of life. With a comprehensive maternity leave benefits package, supportive company culture, and a caring group of employees, Sharethrough provides support to their employees at every step of the way throughout motherhood. 

Interested in learning more about Sharethrough culture or curious about our open job opportunities? Make sure to reach out to us, we’d love to hear from you!

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About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

Becoming a mother is one of life’s richest experiences, and an achievement well worth celebrating. Balancing work alongside family is easier said than done and as the mothers working in a fast growing industry like ad tech have realized, company culture, balance and support all have a tremendous impact on the transition of employees into motherhood.

Sharethrough is dedicated to supporting its employees along their journey to motherhood and long afterwards. In celebration of Mother’s Day, we’re highlighting some of the incredible mothers who have had an immense impact on Sharethrough as a company, as well as the ad tech space as a whole.

We asked some of the mothers at Sharethrough a series of questions ranging from: “What do you tell your kids you do for work?” to “How do you balance work alongside family?” and “How important are maternity leave benefits to you?” Their answers paint a picture of how important it is for mothers (and fathers) to have a company that can empathize and support the daily challenges of motherhood.

Mothers in Tech: More Than Just Playing Cards

As an ad tech company, one of the main goals at Sharethrough is to be clear and concise when explaining our products and offering to clients. As a reference, we often try to break it down in a way a child could understand. We wanted to ask Marion Soumagne, Senior Legal Counsel at Sharethrough, how she explains her job to her kids.

“One rainy Saturday afternoon, we wanted to play a new card game with my kids and I had to explain the rules to my daughter (7 years old) and my son (3 years old). It was quite complicated for them to pay attention but in the end, they were pleased to figure out how the game was going to play out before we actually started playing. So I thought that was a really good example and an opportunity to explain my work as legal counsel and told them: "see, that's exactly what I do for a living: I help people understand and follow the rules!" Now they believe I play cards all day with my colleagues!”

Managing a Healthy Work-Life Balance With Flexible Working Hours

At Sharethrough, we understand the importance of work-life balance and make sure our employees have the tools necessary to live a healthy lifestyle, with extra vacation and care days, as well as flexible working hours. We asked Anna Wang, Engineering Manager at Sharethrough, how she manages a healthy work/life/family balance.

“My son goes to daycare everyday. I try to spend all my time with him before and after his day care hours. Thanks to the support from day care, I can fully focus on my work from 8 to 5. I love the quality time split between working and taking care of him.”

Anna Wang
Engineering Manager at Sharethrough
Linkedin →

Our #1 Goal: Supporting Ad Tech Leaders in Motherhood

More Support Leads to Better Retention

Employee retention is a big deal for Sharethrough, and we have witnessed over the years employees grow with the company, and sometimes even become mothers! We asked Magalie Solof, Director, Business Development, what attracted her to work for Sharethrough in the first place.

“I have been with Sharethrough for over 6 years and the business evolution has been extremely motivating. The team has always prioritized the company ethics and made sure to align our core values with the employee expectations and needs.”

Supporting Mothers During a Pandemic

Supporting our employees through motherhood is one of our main goals, as Sharethrough’s company culture is focused on real humans living real challenges. This is especially true for our company leaders, who spend much of their time leading their teams to perform in the fast-paced environment ad tech encompasses. We asked Jillian Kranz, SVP of Revenue, how Sharethrough has supported her through motherhood.

“I feel very fortunate to work for an organization that has supported me through my transition to motherhood. Admittedly, only when I actually became a parent did I gain a full appreciation for the importance of proper parental leave benefits. Caring for a newborn is hard and proper time off is essential. Sharethrough has been a great support system, giving me the time off I needed to care for and bond with my daughter. The transition back to work also isn't easy, made even more difficult during Covid (I think, I haven't experienced a non-Covid transition yet, so hard to compare!) when you can still hear your crying baby from the other room. My managers and team have been more than understanding as I have learned how to have a healthy work/life/family balance. Sharethrough also has so many working parents who I am lucky to learn from everyday.”

Jillian Kranz
SVP of Revenue
Linkedin →

Finding a Community As a First-Time Mom

At Sharethrough, we strive to build a community of parents who have the support not only from the company as a whole, but also from their colleagues. This is what shone through when we asked Samantha Harwood, Strategic Account Lead, how Sharethrough has supported her through motherhood.

“Sharethrough has been extremely supportive of me on my journey as a first-time mom. I feel very fortunate to work for a company that creates a safe and flexible working environment for mothers to maintain a healthy work-life balance. Working alongside other Sharethrough moms (and dads, too!) has given me a community of amazing people who I can look to for advice, laughs, cries and of course, adorable pictures over Slack of our kids growing up.”

Samantha Harwood
Strategic Account Lead at Sharethrough
Linkedin →

Slack Status Emojis: Juggling Child Care & Work

From Slack status emojis, to channels dedicated to advice and support from other parents at Sharethrough, we’re noticing more and more secret spaces employees are using to get support. We asked Share Ryan, Sales Manager at Sharethrough, how the company has supported her as a new mother.

“At Sharethrough, I am respected above and beyond being great at my job. I am seen as a whole individual who is complex and has ambitions to be a great wife and mother, amongst everything else I aspire to be. Sharethrough understands that it's the simplicity in the way it allows me, as a mother, to do my best that allows me to be the most well-rounded person I can be. It offers a slack channel for parents to share in their joys, and ask and receive advice, as well as care days that I can use to take my daughter to her regular appointments.” 

“The Sharethrough culture encourages us to use the "juggling emoticon" in our Slack Status to let people know that we're in survival mode (on the days we are in survival mode) and are trying to handle everything that makes us these complex individuals in a judgment-free way. It's given me a chance to grow in all the areas of my life that matter to me, which in turn makes me want to be the best Sharethrougher I can be. My family here at Sharethrough has helped me grow into becoming a better mother.”

Share Ryan
Sales Manager at Sharethrough
Linkedin →

Sharethrough puts a major emphasis on employee growth and learning. Internal programs and initiatives are offered that allow employees to consistently further their learning and grow as professionals in the ad tech industry. Some Sharethrough mothers have said their most important teachers are their own children. We asked Petra Fernandes, Senior Account Executive at Sharethrough, how her learning as a parent has impacted her work. 

“My son is 15 months old. He’s learning to walk and talk. He loves to explore and is curious about everything. I’m usually 2 feet behind him trying to hold in my gasps of terror as he stumbles. He gets back up and continues on his adventure. Sometimes he cries but he gets up and carries on. He has taught me to be resilient. Our goals may be different. He wants the loudest toy in the room. I want to close a sale, but watching him has taught me to focus on my goal and to get up when I stumble. I am learning to be unwavering in my resilience to succeed.

Petra Fernandes
Senior Account Executive at Sharethrough
Linkedin →

Danielle Wachtler, East Coast VP of Sales at Sharethrough attributed much of her success in sales to the motivations that come from raising a child:

“Managing a sales team is a lot like taking care of a newborn - it's fun, exciting and at times...exhausting! While I may have 10 more years of experience in Sales than I do as a Mom, they're both equally as motivating and rewarding. Being a mom has made me fiercely committed to being successful for my son. I've learned to be more intentional with my time and priorities throughout the day. This has allowed me to be more productive in my job while also maximizing time with my family.”

Sharethrough wouldn't be the same without all of these incredible mothers, who inspire us all by placing their best foot forward in the world of ad tech, as well as at home. As a company, Sharethrough is committed to fully supporting our employees in all avenues of life. With a comprehensive maternity leave benefits package, supportive company culture, and a caring group of employees, Sharethrough provides support to their employees at every step of the way throughout motherhood. 

Interested in learning more about Sharethrough culture or curious about our open job opportunities? Make sure to reach out to us, we’d love to hear from you!

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

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Eve Deschamps
Business Partner, People & Culture

About the Author

Eve is a dedicated HRBP who has at heart the wellbeing of the employees. She works relentlessly on making the employee experience the best possible by putting in place innovative HR practices & programs and by always keeping a pulse on the employees engagement.

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