Dan Greenberg Exclusive Interview: Bringing Respect To Advertising

2
at
2
minutes
Technical Level
March 18, 2021
Vanessa Purchio
Marketing Communications Specialist
“Advertising and respect don’t usually go together, and our spirit and underlying truth is that if you can make advertising respectful, it will perform better.” – Dan Greenberg, President of Sharethrough & District M.

In this exclusive interview with Tony Shap, Dan Greenberg discusses how to create change in behaviour with respect to the user, the challenges of running a company in a growing and fast-paced industry, and his promising outlook of the future since becoming a top 5 ad exchange with the Sharethrough & District M merger.

How do you persuade a user to meaningfully engage and change their behaviour with respect to advertising? The short answer: it comes down to the notion of respect. What started as curiosity from key learnings in a research program at Stanford University, led to an idea on how to meaningfully trace the ways technology and a human-centric approach can transcend the user experience. This produced a movement pioneered by Sharethrough, rooted in what is now widely known as native advertising today.

Listen in to Dan Greenberg’s exclusive interview with Tony Shap, as they dive into where it all began and how this approach has evolved into how we do business today across all formats and channels. Furthermore, hear their candid conversation on lessons learned from past failures, present wins including the recent merger between Sharethrough & District M, and the one piece of advice Dan has for all current and aspiring founders to take under advisement in how to approach problems and solutions.

“Advertising and respect don’t usually go together, and our spirit and underlying truth is that if you can make advertising respectful, it will perform better.” – Dan Greenberg, President of Sharethrough & District M.

In this exclusive interview with Tony Shap, Dan Greenberg discusses how to create change in behaviour with respect to the user, the challenges of running a company in a growing and fast-paced industry, and his promising outlook of the future since becoming a top 5 ad exchange with the Sharethrough & District M merger.

How do you persuade a user to meaningfully engage and change their behaviour with respect to advertising? The short answer: it comes down to the notion of respect. What started as curiosity from key learnings in a research program at Stanford University, led to an idea on how to meaningfully trace the ways technology and a human-centric approach can transcend the user experience. This produced a movement pioneered by Sharethrough, rooted in what is now widely known as native advertising today.

Listen in to Dan Greenberg’s exclusive interview with Tony Shap, as they dive into where it all began and how this approach has evolved into how we do business today across all formats and channels. Furthermore, hear their candid conversation on lessons learned from past failures, present wins including the recent merger between Sharethrough & District M, and the one piece of advice Dan has for all current and aspiring founders to take under advisement in how to approach problems and solutions.

No items found.
About Behind Headlines: 180 Seconds in Ad Tech—

Behind Headlines: 180 Seconds in Ad Tech is a short 3-minute podcast exploring the news in the digital advertising industry. Ad tech is a fast-growing industry with many updates happening daily. As it can be hard for most to keep up with the latest news, the Sharethrough team wanted to create an audio series compiling notable mentions each week.

“Advertising and respect don’t usually go together, and our spirit and underlying truth is that if you can make advertising respectful, it will perform better.” – Dan Greenberg, President of Sharethrough & District M.

In this exclusive interview with Tony Shap, Dan Greenberg discusses how to create change in behaviour with respect to the user, the challenges of running a company in a growing and fast-paced industry, and his promising outlook of the future since becoming a top 5 ad exchange with the Sharethrough & District M merger.

How do you persuade a user to meaningfully engage and change their behaviour with respect to advertising? The short answer: it comes down to the notion of respect. What started as curiosity from key learnings in a research program at Stanford University, led to an idea on how to meaningfully trace the ways technology and a human-centric approach can transcend the user experience. This produced a movement pioneered by Sharethrough, rooted in what is now widely known as native advertising today.

Listen in to Dan Greenberg’s exclusive interview with Tony Shap, as they dive into where it all began and how this approach has evolved into how we do business today across all formats and channels. Furthermore, hear their candid conversation on lessons learned from past failures, present wins including the recent merger between Sharethrough & District M, and the one piece of advice Dan has for all current and aspiring founders to take under advisement in how to approach problems and solutions.

About Calibrate—

Founded in 2015, Calibrate is a yearly conference for new engineering managers hosted by seasoned engineering managers. The experience level of the speakers ranges from newcomers all the way through senior engineering leaders with over twenty years of experience in the field. Each speaker is greatly concerned about the craft of engineering management. Organized and hosted by Sharethrough, it was conducted yearly in September, from 2015-2019 in San Francisco, California.

Listen to Next—
3:00
August 13, 2021
Behind Headlines: 180 Seconds in Ad Tech — Fraud in CTV & Focus on Privacy
This week in Behind Headlines: 180 Seconds in Ad Tech we’re covering acquisitions, CTV fraud, privacy sandbox updates, and a new DSP launch.
3:00
August 6, 2021
Behind Headlines: 180 Seconds in Ad Tech — The Metaverse & Google Under Fire
This week in Behind Headlines: 180 we're covering the Metaverse, Google's antitrust suit, streaming viewership and new ad formats.
3:00
July 30, 2021
Behind Headlines: 180 Seconds in Ad Tech — CTV Deals & Platform Safety For Users
This week in Behind Headlines: 180 Seconds in Ad Tech we’re focusing on CTV, IPOs, platform safety and privacy sandbox updates.
Watch Next—
3:00
July 2, 2021
Behind Headlines: 180 Seconds in Ad Tech — Delayed Cookies & Investments
This week in Behind Headlines: 180 Seconds in Ad Tech we’re talking about the delay in the depreciation of third-party cookies & news on IPOs.
3:00
June 25, 2021
Behind Headlines: 180 Seconds in Ad Tech — Power Plays & Privacy
This week in Behind Headlines: 180 Seconds in Ad Tech we’re taking a look at the role of competition and key player’s growing dominance.
3:00
June 18 2021
Behind Headlines: 180 Seconds in Ad Tech — Lawsuits & Set Backs In Addressability
This week in Behind Headlines: 180 Seconds in Ad Tech we’re talking about the rise in privacy and addressability, from lawsuits to setbacks.
Vanessa Purchio
Marketing Communications Specialist

About the Author

A newcomer to the programmatic industry, Vanessa joined the company in 2019 working & learning with our business development & partnership team to help grow our market presence in the field. With experience working with various teams on both the buy & sell side as well as product, Vanessa has executed cross-functional projects, events, marketing and PR initiatives for the company. She holds a B.A in International Development & Relations from McGill University.

More from this author