The Q4 holiday season marks one of the busiest times of year for both consumer spending and marketing efforts.
decrease in consumer spending this year compared to 2023.
decrease in shopping on mobile devices, while shopping on computers increased 51%.
increase in online shopping (vs. in-store) among consumers.
of consumers started shopping for holiday gifts on Amazon Prime Day.
Download our whitepaper to get a more detailed look at the findings from our consumer holiday shopping behaviors research study, key differences in demographic and what marketers can do to improve their performance during this holiday season.
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