Demand you won’t get from other exchanges, through your wrapper of choice.
Directly Sourced Demand
More than 50% of our demand comes from campaigns driven by our sales team
All major buyers and trading desks are serviced by dedicated account teams
TrueTemplate technology allows you to benefit from demand otherwise going to the social platforms. Our tech automatically delivers native, display and video demand in any placement on your site.
Enhancing that demand to appear more integrated improves the user experience for readers and better performance for advertisers.
Opting in to our Revenue Optimization feature (which enables Smart Floors) will automatically experiment with different floors to find the optimal floor for each of your placements every day. This yields an average lift of over 15% from manually set floors.
Smart Throttling examines each impression to determine which DSPs are most likely to bid on it. By only sending the highest-value impressions to each DSP, we can avoid arbitrary QPS caps from DSPs and earn more revenue for you.
Sharethrough templates enable your placements to accept Enhanced Banners, Native, or Video demand. Since video is only billed on video start, Sharethrough normalizes the bids for different ad formats based on your video start rate so that all formats compete in our auction on an equal footing, all without you needing to worry about floors for different formats.
Publishers can easily and instantly tap into the unique demand that Sharethrough provides.
Integrated with most major header wrappers, integration is easy. Sharethrough handles all the work to make native templates look good on your site.