Just for fun, let’s see what we could achieve in programmatic with the same budget!
Who were the first advertisers?
In 2022, the Super Bowl was viewed by 98,100,000 people. The projected cost of one 30-second ad spot during the Super Bowl in 2023 is $7,000,000…
With programmatic video?
To run the same number of digital impressions on Sharethrough it would cost $686,700, (assuming a $7 video CPM). Which means a Super Bowl spot is...
*Based on Sharethrough average CPM.
This late in the season, Super Bowl TV ads are completely sold out. Make sure to stand out with our Custom PMPs.
The truth is, our attention is divided between multiple screens. During the Super Bowl, viewer attention is high. However, it is not 100%.
For more insights on video consumption behavior, check out our latest research.
Let's say you reach 49,000,000 people for $7MM. (Of course, not including other distractions, like reheating the buffalo chicken dip...)
For $7MM, you could run 1,000,000,000 programmatic OLV impressions, assuming a $7 video CPM.
For $7MM, you could run 1,750,000,000 programmatic display impressions, assuming a $4 display CPM.
Improve the frequency & recall of your Super Bowl spot at a much more efficient rate by extending your reach with contextually relevant digital channels during the Super Bowl.
Imagine reaching your audience across the devices they use most: mobile and desktop.
Several popular sports information sites drew significant traffic gains on Super Bowl Sunday. An average increase of 84% in traffic in comparison to any other Sunday.
Make sure you target the right websites with our Enhanced Inventory Packages & PMPs.
more likely to remember when the promotion stats with Countdown Overlay
more likely to pay attention to ads if they have a Sports Ticker
more likely to pay attention to CTV ads with QR Codes
