VS

Super Bowl Ads

Super Bowl Football Helmet Icon Green

Programmatic Ads

Super Bowl Football Helmet Icon Blue

The Super Bowl is the Largest Advertised Event

Just for fun, let’s see what we could achieve in programmatic with the same budget!

Ready, Set, Hut! Let's Start With a Warm-Up

Super Bowl Ads Were First Introduced in 1967.

Who were the first advertisers?

  • Ford
  • McDonald's
  • Budweiser
  • All of the above
Hover or click to reveal answer!
All of the above!

Super Bowl Ads Were First Introduced in 1967.

Live TV Icon Green

Up Next, Let's Talk Spending

How Much Did a 30-Second Super Bowl Ad Spot on TV Cost…

...in 1967?

$42,000
Money Stack Icon Green

...in 2022?

$7,000,000
Double Money Stack Icon Green

What's the CPM of a Super Bowl Ad?

Now Let's Look At the Numbers

In 2022, the Super Bowl was viewed by 98,100,000 people. The projected cost of one 30-second ad spot during the Super Bowl in 2023 is $7,000,000

That equates to a $71 CPM.

CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector
CTV Play Icon White Vector

Cost Savings With Programmatic OLV

While Reaching the Same Audience as the Super Bowl, How Much Could You Save...

With programmatic video?

  • 2x
  • 6x
  • 8x
  • 10x
Hover or click to reveal answer!
10x!

While Reaching the Same Audience as the Super Bowl, How Much Could You Save...

Money, Phone & Hand Overlay Icon Green Vector

Let's Break This Down a Little More

How Much Could You Save With Programmatic Video?

To run the same number of digital impressions on Sharethrough it would cost $686,700, (assuming a $7 video CPM). Which means a Super Bowl spot is...

10x* more expensive than reaching the same amount of people with programmatic OLV advertising.

*Based on Sharethrough average CPM.

Football Icon Blue Vector
Sharethrough Symbol Icon Dark Vector

Time to Test Your Knowledge

How Many Ad Spots Are Available During One Super Bowl Game?

This late in the season, Super Bowl TV ads are completely sold out. Make sure to stand out with our Custom PMPs.

Super Bowl PMP Opportunities →
TV Screen Icon Blue
Hover or click to reveal answer!
Between 40 and 50 Spots
New Feature Icon Blue Vector

But What About Attention?

Hand In Front Of TV Icon Blue Vector

On average, 79% of people look at their phone when commercials play on TV.

The truth is, our attention is divided between multiple screens. During the Super Bowl, viewer attention is high. However, it is not 100%.

For more insights on video consumption behavior, check out our latest research.

Learn more →

It's Time to Take a Closer Look

How Much Bang For Your Buck?

Let's say you reach 49,000,000 people for $7MM. (Of course, not including other distractions, like reheating the buffalo chicken dip...)

That's a $142 vCPM!

CTV Play Icon Green Vector

How Many Impressions Could You Run?

How Many More Video Impressions Could You Run With the Same Budget?

For $7MM, you could run 1,000,000,000 programmatic OLV impressions, assuming a $7 video CPM.

How Many More Display Impressions Could You Run With the Same Budget?

For $7MM, you could run 1,750,000,000 programmatic display impressions, assuming a $4 display CPM.

And That's Only For the Frequency of 1x

It Takes Seeing an Ad Up to 20x to Remember the Brand and Do Something About it...

Improve the frequency & recall of your Super Bowl spot at a much more efficient rate by extending your reach with contextually relevant digital channels during the Super Bowl.

One Screen, One Possibility

That's Only One Single Campaign Broadcasted During a Set Amount of Time on a TV Screen.

Imagine reaching your audience across the devices they use most: mobile and desktop.

— VS —

The Impact on Sport Website Traffic

More Website Visits Observed on Super Bowl Sunday

Several popular sports information sites drew significant traffic gains on Super Bowl Sunday. An average increase of 84% in traffic in comparison to any other Sunday.

Make sure you target the right websites with our Enhanced Inventory Packages & PMPs.

NFL Seasonal Package→
45%
33%
32%
26%

We Tested Commercials With & Without CTV Enhancements on Real Consumers

43%

more likely to remember when the promotion stats with Countdown Overlay

91%

more likely to pay attention to ads if they have a Sports Ticker

12%

more likely to pay attention to CTV ads with QR Codes

Without CTV Enhancement
With CTV Enhancement
Research-Backed Product Design—

CTV Sports Ticker Increases Attention

Based on a Study of 1,000 Consumers, Sports Fans Are...

Football helmet Icon Outline SVG
91%

more likely to pay attention to ads if they have a Sports Ticker

52%

more likely to pay attention to CTV ads that have useful content alongside them

Coming Up This Month

Featured Inventory Packages & PMPs

Interested In Learning More About Our Custom PMPs?—

Get In Touch!

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Sharethrough & Equativ are Merging! Learn More →