In this brand new Sharethrough research study, we surveyed 1,000 consumers about their holiday shopping behaviors.
This year, consumer spending is expected to reach $22.54 billion over the Black Friday & Cyber Monday weekend. Let's uncover how consumer behavior may impact Holiday sales this season.
Source: eMarketer, 2022.
Over half of US and Canadian Holiday shoppers said they intend to spend the same or more this year than last year, with a little less than half of UK consumers intending to spend the same or more as last year.
Source: Sharethrough Research: “Consumer Holiday Shopping Behavior”, October 2022.
of US consumers intend to spend the same or more than last year on holiday gifts
of Canadian consumers intend to spend the same or more than last year on holiday gifts
of UK consumers intend to spend the same or more than last year on holiday gifts
In fact, the majority of surveyed consumers in the US, UK and Canada are starting to shop as early as October. Scale your Holiday campaigns today with Sharethrough’s Black Friday & Cyber Monday Packages.
Source: Sharethrough Research: “Consumer Holiday Shopping Behavior”, October 2022.
of consumers are planning to begin their Holiday shopping as early as October.
Most people rely on digital platforms to get inspiration for their holiday shopping list. Blogs and websites ranked the #1 most influential resource for gift ideas.
Source: Sharethrough Research: “Consumer Holiday Shopping Behavior”, October 2022.
And, no surprise, Tik Tok ranked #1 most influential for 16 - 24 year olds.
Consumers are always looking for fresh new ideas to fill their gift baskets. It is no surprise that the search term “gift ideas” peaks on Google between Black Friday and early December.
Source: Sharethrough Research: “Consumer Holiday Shopping Behavior”, October 2022.
of consumers are more likely to look at ads that have gift suggestions!
The discount coupon is an age-old strategy which dates back to the late 1880s. And to no surprise: they still work very well today, especially in online advertising where the offer is just one click away.
Source: Sharethrough Research: “Consumer Holiday Shopping Behavior”, October 2022.
of Holiday shoppers are likely to click on an ad with a discount code or offer.
We tested commercials with and without CTV Countdown Overlay on real consumers. The result? Consumers that watched a commercial with a countdown were 43% more likely to remember when the promotion starts.
When consumers see holiday video ads with dynamic captions they are:
more likely to remember the brand name
more likely to remember the message of the ad
When consumers see banners enhanced with a headline they are:
more likely to remember the brand name
more likely to remember the message of the ad
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