Back-to-School and Back-to-College season is almost here! Check out these 10 facts and strategies for brands to increase the performance of their campaigns.
We've compiled helpful stats and strategies for brands to reach their target audience for back-to-school. For 2023, we're expected to see a total of $41 billion in spending for back-to-school season.
How much of the global population does Generation Z represent?
It's fair to say Back-to-School expenses are meant to be planned for, and that's because bills can pile up quickly! In fact, we're currently experiencing one of the biggest jumps in the last few years, with an...
Total projected increase for back-to-school and back-to-college expenses between 2022 and 2023.
Back-to-School spending per household continues to increase year over year.
Were spent by consumers per household in 2023 for Back-to-School expenses. In fact, spending increased by 36% between 2019 and 2022. Categories such as computers, furniture and others have seen inflation up to 22% since 2019.
Children, teens and their parents are not the only consumers. Back-to-College spending has reached all-time highs.
Are expected to be spent by consumers per household in 2023 for Back-to-College expenses, a 12% jump from the previous year.
A majority of consumers are shopping for a bargain. With inflation top-of-mind, 70% of consumers are looking for early discounts.
Reasons for this include...
Add a countdown widget to your display ads to increase attention.
Increase in awareness of the promotion date when a countdown is added to a display ad.
Sharethrough CTV Enhancements are built to increase awareness and comprehension.
More likely to remember the promotion start date with a Countdown Overlay.
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