We're looking forward to exploring how optimizing ad strategies based on attention data can enhance environmental sustainability in digital advertising.
General Manager, EMEA
Managing Director at The Responsible Marketing Agency
Managing Director, P&I at Dentsu Data Labs
Client Lead at mSix&Partners
Chief Revenue Officer at Duration Media
The impact of digital advertising on environmental sustainability is coming under increased scrutiny, but how can attention help? This panel delves into how optimizing ad content, creative, tracking, targeting and delivery based on attention data can lead to a reduced carbon footprint in the bid stream, as well as how leveraging attention metrics through methods such as contextual targeting can reduce wasteful impressions and ad clutter.
73 Waterloo at St John's
73 Waterloo Road, London, London, England - SE1 8TY
Please note that submissions are closed for this event. If you didn't have a chance to sign up, please contact your Sharethrough representative.
Please kindly note that the upcoming event is a private affair exclusively reserved for our partners and customers, and participation is strictly by invitation only (no email forwards will be accepted). Thank you for your cooperation, and we eagerly anticipate your presence at this highly anticipated gathering. Should you have any questions please reach out to your Sharethrough Representative.