ExchangeWire LIVE: Attention

November 14th
DAYS
HOURS
MINS
SECS

We're looking forward to exploring how optimizing ad strategies based on attention data can enhance environmental sustainability in digital advertising.

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Panel Discussion: Is Attention the Sustainable Solution

Richard Ottoy

General Manager, EMEA

The impact of digital advertising on environmental sustainability is coming under increased scrutiny, but how can attention help? This panel delves into how optimizing ad content, creative, tracking, targeting and delivery based on attention data can lead to a reduced carbon footprint in the bid stream, as well as how leveraging attention metrics through methods such as contextual targeting can reduce wasteful impressions and ad clutter.

Date:
November 14, 2023
Time:
3:15 - 3:45PM (BST)
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Where?

73 Waterloo at St John's

73 Waterloo Road, London, London, England - SE1 8TY

United Kingdom

When?

November 14th

Please note that submissions are closed for this event. If you didn't have a chance to sign up, please contact your Sharethrough representative.

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We'd love to meet you. Fill out the form below to book a meeting with a member of our team!

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We'd love to meet you. Fill out the form below to book a meeting with a member of our team!

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Oops! Something went wrong while submitting the form.

Book an Experience @ Climate Week NYC 2023

We'd love to meet you. Fill out the form below to book a meeting with the Sharethrough team and/or join us for a VIP rooftop cocktail at the Javits Center!

Choose Your Experience:

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Please kindly note that the upcoming event is a private affair exclusively reserved for our partners and customers, and participation is strictly by invitation only (no email forwards will be accepted). Thank you for your cooperation, and we eagerly anticipate your presence at this highly anticipated gathering. Should you have any questions please reach out to your Sharethrough Representative.

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