Stanford University graduate students Dan Greenberg and Rob Fan were studying the pyschology of virality when it hit them: ads shouldn't have to steal your attention to be successful — they should be good enough to deserve it.


Native Ad Impressions

Served every month through the Sharethrough Exchange, the largest supplier of native ads.



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Dan Greenberg, CEO

Dan co-founded Sharethrough in 2008, bringing together a background in digital advertising, viral engineering, persuasive technology and native monetization toward a mission of a better advertising future online, built on ads that fit in. In the last ten years he’s helped grow Sharethrough into a 200 person company spread across three continents, and in 2017 was named one of Ad Age’s top 40 under 40 in advertising.

Rob Fan, CTO

An early adopter of lean principles learned directly through Lean Startup author Eric Ries and investor Steve Blank, Rob has used these principles to grow Sharethrough into an international organization. Prior to Sharethrough, Rob worked for Booz Allen Hamilton and earned degrees from both Stanford and Johns Hopkins universities.

Shannon Espinola, VP of People

Shannon brings to Sharethrough nearly 20 years of HR leadership at tech companies. As Head of People Strategy for Castlight Health, Shannon helped drive Castlight’s rapid growth through IPO to establish the company as a leading healthcare software provider. Shannon holds a JD from Golden Gate University School of Law and a BA from San Jose State University.

Curt Larson, CPO

Curt Larson has been at Sharethrough since January 2013. Curt brings a pragmatic product approach combining Lean Startup, Agile, and other methodologies. Curt comes from a background managing product at RingCentral Jaman, Jibe Mobile and Vodafone Japan; working with engineering teams at telephony, mobile, social networking, and video companies.

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