Back-to-School PMPs—

Get Ready For Back-to-School Season with Sharethrough

Stand out this Back-to-School season with Sharethrough's unique video, CTV, display and native formats and curated packages to reach your target audience.

Back-to-School Spend


Average consumer Back-to-School spend per household

Back-to-College Spend


Average consumer Back-to-College spend per household

Turnkey Display & CTV Countdowns—

Back-to-School Strategies Proven to Improve Attention

It's the final countdown to Back-to-school season, and we've got some strategies for you.

Better Message Retention

A countdown to your promotion end or start date grabs user attention.

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Great for Limited Offers

Works well in the context of a limited time offer: product launches, promos and events.

Easy Implementation

Automatically add a countdown to Display & CTV ads when targeting Sharethrough in your DSP.

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Optional QR Code Addition

Optional addition of a QR Code to drive to aproduct page.

Omnichannel & Omniformat Ad Enhancements—

Maximize Attention with Sharethrough Ad Enhancements

The same banner, video, CTV and native ads perform better with Sharethrough than with other exchanges.

Display Countdown

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increase in awareness of promotion date when a countdown is added to a display ad

Source: Research on the Impact of Countdown Enhancements, May 2023.

CTV Countdown Overlay


more likely to remember the promotion start date with a Countdown Overlay

Ads Built For Humans—

Reach Your Audience For Back-to-School Season

Research Shows Humans Pay More Attention to Ads When They Fit In

Sharethrough’s Display & Native ads cut through the clutter and improve shopability.


Humans Better Comprehend
Ads When They Can Read the Message

Sharethrough’s Video & CTV ads technology improve attention and comprehension.


Videos With Dynamic Captions Simply Perform Better

Maximize the Performance of Your Back-to-School Video Campaigns

Standard Video Ad

No context
Interrupted user experience
Low ad recall

Dynamic Captions

Better comprehension
Higher engagement
Better user experience
Optimized ad recall
56% Comprehension
52% Brand Awareness
Request Demo
The Attention Problem With TV—

We Tested Commercials With & Without CTV Enhancements on Real Consumers


more likely to remember when the promotion stats with a countdown


more likely to pay attention to ads if they have a sports ticker


more likely to pay attention to CTV ads with QR codes


more likely to pay attention to CTV ads with weather widget

Without CTV Enhancement
With CTV Enhancement
Discover CTV Ad Enhancements
Premium Publisher Partners—

Your Back-to-School Campaigns Delivered On Premium Publishers Only

Curated list of Education, Family & Parenting, Arts & Entertainment, Tech, Style & Fashion, Food & Drink and Shopping sites optimized to align with your goals and KPIs.

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Coming Up This Month

Featured Inventory Packages & PMPs

Get In Touch—

Interested? Contact Us

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