Back-to-School PMPs—

Get Ready For Back-to-School Season with Sharethrough

Stand out this Back-to-School season with Sharethrough's unique video, CTV, display and native formats and curated packages to reach your target audience.

Back-to-School Spend

$890

Average consumer Back-to-School spend per household

Back-to-College Spend

$1,367

Average consumer Back-to-College spend per household

Turnkey Display & CTV Countdowns—

Back-to-School Strategies Proven to Improve Attention

It's the final countdown to Back-to-school season, and we've got some strategies for you.

Better Message Retention

A countdown to your promotion end or start date grabs user attention.

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Great for Limited Offers

Works well in the context of a limited time offer: product launches, promos and events.

Easy Implementation

Automatically add a countdown to Display & CTV ads when targeting Sharethrough in your DSP.

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Optional QR Code Addition

Optional addition of a QR Code to drive to aproduct page.

Omnichannel & Omniformat Ad Enhancements—

Maximize Attention with Sharethrough Ad Enhancements

The same banner, video, CTV and native ads perform better with Sharethrough than with other exchanges.

Display Countdown

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106%

increase in awareness of promotion date when a countdown is added to a display ad

Source: Research on the Impact of Countdown Enhancements, May 2023.

CTV Countdown Overlay

43%

more likely to remember the promotion start date with a Countdown Overlay

Ads Built For Humans—

Reach Your Audience For Back-to-School Season

Research Shows Humans Pay More Attention to Ads When They Fit In

Sharethrough’s Display & Native ads cut through the clutter and improve shopability.

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Humans Better Comprehend
Ads When They Can Read the Message

Sharethrough’s Video & CTV ads technology improve attention and comprehension.

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Videos With Dynamic Captions Simply Perform Better

Maximize the Performance of Your Back-to-School Video Campaigns

Standard Video Ad

No context
Interrupted user experience
Low ad recall

Dynamic Captions

Better comprehension
Higher engagement
Better user experience
Optimized ad recall
56% Comprehension
52% Brand Awareness
Request Demo
The Attention Problem With TV—

We Tested Commercials With & Without CTV Enhancements on Real Consumers

43%

more likely to remember when the promotion stats with a countdown

91%

more likely to pay attention to ads if they have a sports ticker

12%

more likely to pay attention to CTV ads with QR codes

9%

more likely to pay attention to CTV ads with weather widget

Without CTV Enhancement
With CTV Enhancement
Discover CTV Ad Enhancements
Premium Publisher Partners—

Your Back-to-School Campaigns Delivered On Premium Publishers Only

Curated list of Education, Family & Parenting, Arts & Entertainment, Tech, Style & Fashion, Food & Drink and Shopping sites optimized to align with your goals and KPIs.

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Coming Up This Month

Featured Inventory Packages & PMPs

Get In Touch—

Interested? Contact Us

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