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T-Mobile Won New Fans on Super Bowl Sunday



T-Mobile increased awareness and engagement during high-impact Super Bowl weekend, by distribtuing re-purposed TV spots including Steve Harvey and Drake, to adults interested in sports, entertainment and pop culture.


Sports Fans, Millennials

Campaign Goals

Raise Awareness, Tentpole Event, Video Views

Ad Format


Creative Type

Influencer/Celebrity, Short-Form Video, TV/Pre-Roll Spot

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