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Buick Featured a Well-Known Celebrity In Several Videos to Launch the all New Buick Cascada



Buick featured funny and fresh actress, Ellie Kemper, in multiple videos to appeal to a younger audience for the launch of the all new Buick Cascada. Buick ran :30's, :60's & :90's videos that drove to the Cascada vehicle landing page for consumers to learn more about the new advanced technology.



Campaign Goals

Product Launch

Ad Format


Creative Type

Influencer/Celebrity, Long-Form Video, Short-Form Video, TV/Pre-Roll Spot

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