← Back to Case Studies

Buick Featured a Well-Known Celebrity In Several Videos to Launch the all New Buick Cascada

Automotive

Strategy

Buick featured funny and fresh actress, Ellie Kemper, in multiple videos to appeal to a younger audience for the launch of the all new Buick Cascada. Buick ran :30's, :60's & :90's videos that drove to the Cascada vehicle landing page for consumers to learn more about the new advanced technology.

Audience

Millennials

Campaign Goals

Product Launch

Ad Format

Video

Creative Type

Influencer/Celebrity, Long-Form Video, Short-Form Video, TV/Pre-Roll Spot

Download PDF
View in generator
Build your own

Contact Us

Are you reaching out because of a job offer? If so, please visit this page this page before submitting your message. Thanks!
Thank you! Confirming your submission has been received. A Sharethrough representative will get back to you as soon as possible.
Oops! Something went wrong while submitting the form.
Notification Image

Sharethrough & Equativ are Merging!

Together, we form one of the largest independent ad platforms and marketplaces worldwide.

Learn More →