Bud Light Launches NBA Team Cans with Text-Heavy Video

Strategy

Bud Light wanted to increase sales and awareness for the launch of their NBA team cans. They created :15 videos with text knowing that most of their 21+ audience watches video on mute. The videos are targeted and customized to the geolocation of those fans. So people in Dallas see the Mavs can, Oklahomans see Thunder cans, etc. Including text in the video helped the campaign perform above benchmarks in engagement completion rates.