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7 Questions for Suzy Ryder, Chief Digital Officer of OMD UK, on Sustainability in Digital Advertising

March 20, 2023
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March Madness Seasonal Package

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NCAA Championship Game: Saturday, April 1, 2023
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Achieve your campaign goals with enhanced ads that deliver better performance across our direct and scaled exchange.

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Introducing All-New CTV Enhancements by Sharethrough

Sharethrough’s CTV Ad Enhancements are designed to address the ongoing attention challenge advertisers are looking to tackle.

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FIFA Women's World Cup Seasonal Package

FIFA World Cup: Thursday, July 20, 2023
FIFA World Cup Finals: Sunday, August 20, 2023
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NHL Seasonal Package

NHL Preseason: Saturday, September 24, 2022
End of Regular Season: Thursday, April 13, 2023
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FIFA World Cup Seasonal Package

FIFA World Cup: Monday, November 21, 2022
FIFA World Cup Finals: Sunday, December 18, 2022
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Decarbonize the Programmatic Supply Chain With Green Media Packages

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CTV Countdown Overlay

Grab your viewer's attention with our CTV Countdown Overlay by automatically including countdown to a specific date and time, highlighting a limited time offer such as product launches, promos, entertainment releases and events. For example, a countdown can be added at the bottom of an ad for an upcoming TV show, counting down the days until the new season airs, as seen in the example above. Optional use of QR code to drive to product page.

43%

of consumers are more likely to remember when the promotion starts when a countdown widget is present.

52%

of consumers are more likely to pay attention to an ad that has a Countdown Overlay.

See Your Brand In Action With

CTV Countdown Overlay

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CTV Countdown Overlay

Grab your viewer's attention with our CTV Countdown Overlay by automatically including countdown to a specific date and time, highlighting a limited time offer such as product launches, promos, entertainment releases and events. For example, a countdown can be added at the bottom of an ad for an upcoming TV show, counting down the days until the new season airs, as seen in the example above. Optional use of QR code to drive to product page.

43%

of consumers are more likely to remember when the promotion starts when a countdown widget is present.

52%

of consumers are more likely to pay attention to an ad that has a Countdown Overlay.

See Your Brand In Action With

CTV Countdown Overlay

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