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Land Rover Amplifies PR to Support the 2018 Range Rover Velar

Automotive

Strategy

To support the 2018 Range Rover Velar, Land Rover worked with Sharethrough to amplify a variety of 3rd Party PR reviews from trusted publishers such as Motor Trend and Car and Driver by using native display. The ads were targeted to the in-market luxury auto audience across Sharethrough's network.

Audience

High Household Income, In-Market, Luxury, Men

Campaign Goals

Raise Awareness

Ad Format

Native

Creative Type

PR

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