Frito Lay Enhanced Banners Achieve High Viewability

Strategy

Historically, Native has been an important part of Frito Lay’s programmatic strategy but they faced a challenge when planning through Amazon. However, by working with Sharethrough, Frito was able to leverage Enhanced Banners in order to drive efficiencies and high Viewability. Through daily optimizations, Sharethrough and Frito Lay achieved an extremely efficient vCPM and viewability 70%+.