Comedy Central promotes final season of Broad City with Enhanced Display

Strategy

Comedy Central has seen consistent success with native ads but not all shows have native assets. Broad City was one such show while promoting the season finale right at the launch of Enhanced Display. So they ran their existing 300x250s with the same audience and TV viewership targeting as banner campaigns but saw a significant improvement in CTR vs their banner benchmarks, which peaked in the week leading up to the premier with a 2.3x increase in performance vs banner benchmarks