The Largest Direct Supplier of Native Ads
STX is the first ad exchange built from the ground up for programmatic native advertising.
Native is the Standard for Modern Advertising
Advertisers are projected to spend $21B on native advertising by 2018* because, simply stated, it works. Native, in-feed ads are shown to receive 308x more visual focus and drive 18% higher purchase intent than banner ads, making them the ideal key tactic for brand advertising.**
* BI Intelligence** A Neuroscience Perspective
Native Supply for the Programmatic Ecosystem
With full support of the industry standard OpenRTB 2.3 protocol, STX can easily be integrated into any 2.3-enabled buying platform. For platforms that haven’t upgraded to 2.3, the process is simple and similar to supporting buying Facebook and Twitter ads.
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High-Quality Inventory Direct from the Source
STX buyers don’t have to worry about avoiding low-quality inventory from third party suppliers. Every native ad impression on STX is sourced directly from publisher clients creating and managing their native inventory with our industry-leading supply-side platform, Sharethrough for Publishers.
Native at Scale
STX brings unprecedented cross-platform scale to buying platforms offering native supply. With over 3 billion monthly impressions across 270 million global uniques, any audience can be reached with impactful native ads.
Native Ad Serving Made Simple
Gone are the days of endless creative sizes — all buyers need to provide are a headline, thumbnail, brand name and content URL. Our Real-time Templating technology handles the rest, dynamically rendering the raw elements as pixel-perfect native ads and saving buyers the hassle of ad serving.