Programmatic Strategy

About the Role

Be the Native expert for running campaigns programmatically with Sharethrough
Offer recommendations and insights on how to improve their campaigns
Promote trading expertise and autonomy throughout campaign setup and duration of campaign lifecycle, while providing ongoing support
Be a point of escalation for the execution of SFA troubleshooting
Own and run campaigns that require testing advanced or new functionality
Offer technical solutions, generate documentation, and disperse both internally and externally
Setup and launch each campaign in the designated media buying platform
Analyze campaign objectives vs. performance data and identify strategies for maximizing campaign success
Provide ongoing detailed reports and insights on campaigns

Minimum 2 years experience managing online advertising campaigns via programmatic platforms (DSP)
Deep understanding of programmatic, adtech, self serve, DSPs, SSPs, PMPs
Familiarity with major DSPs and how they function
Strong analytical, problem solving, and troubleshooting skills
Solid understanding of conversion tracking
Experience with optimization, attribution and other facets of the adtech industry
Strong familiarity with large data sets and data manipulation
BS/BA or equivalent