Volkswagen Article Amplification

Strategy

Volkswagen achieved efficient clicks to the Edmunds landing page in order to showcase reviews of the all new 2020 VW Atlas Cross Sport. Through a custom PMP Volkswagen & Sharethrough leveraged Native Display and delivered a CTR 2.5x higher than benchmark and achieved an efficient CPC.

Audience

Campaign Goals

CTRDR - Traffic Driver

Ad Format

Native

Creative Type

Native Display

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