University of Phoenix Drives Most Efficient and Qualified Traffic

Strategy

Sharethrough worked with UofP and The Trade Desk to craft an evolving PMP that adapted to maximize delivery on sites and audiences that drove the lowest bounce rate. Using straightforward headlines and thumbnails inspired by UofP's banners that explained the benefits and simplicity of a degree with UofP, Sharethrough drove the most efficient and qualified traffic of all their partners.

Audience

In-Market, Gen X, Baby Boomers, Millennials, PMP - Custom

Campaign Goals

DR - Lead GenerationDR - Traffic Driver, Direct Response

Ad Format

Native

Creative Type

Banner to Native

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