Sharethrough worked with UofP and The Trade Desk to craft an evolving PMP that adapted to maximize delivery on sites and audiences that drove the lowest bounce rate. Using straightforward headlines and thumbnails inspired by UofP's banners that explained the benefits and simplicity of a degree with UofP, Sharethrough drove the most efficient and qualified traffic of all their partners.
In-Market, Gen X, Baby Boomers, Millennials, PMP - Custom
DR - Lead GenerationDR - Traffic Driver, Direct Response
Banner to Native