Uber Uses Influencers To Increase Interest In Riding



Sharethrough converted custom content pieces into Native, that included real life stories from influencers, to showcase how beneficial it is to use the rideshare service. By focusing the headlines on specific brand attributes (saving time & money, convenience), the campaign changed brand perception and saw significant lift in favourability.


Men, Women

Campaign Goals—

Raise Awareness, Research Study: Millward Brown - Brand Awareness

Ad Format—


Creative Type—

Blog, Influencer/Celebrity, Native Display

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