Uber Demonstrates Ways They Positively Impact Society

Strategy

Generate engagement with Uber stories and promote brand interaction for further involvement, and change negative perceptions by demonstrating the positive impact Uber has on people's lives, through driver & rider messaging.

Audience

Gen X, Hispanic Men, Millennials, Moms, Women

Campaign Goals

Raise Awareness, Research Study: Millward Brown - Brand Awareness

Ad Format

Native

Creative Type

Blog, Influencer/Celebrity, Native Display

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