Truvia Ran Text-Heavy Videos To Raise Awareness

Food & Beverage


Truvia wanted to increase awareness and drive trial of Nectar - its honey substitute product - amongst women who use artificial sweeteners. The videos created for the campaign were text heavy and featured bold imagery, which resonated perfectly with the silent autoplay experience consumers prefer.


Foodies, Women

Campaign Goals—

Raise Awareness

Ad Format—


Creative Type—

Short-Form VideoTV/Pre-Roll SpotText/Caption Video

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