Truvia Ran Text-Heavy Videos To Raise Awareness

Strategy

Truvia wanted to increase awareness and drive trial of Nectar - its honey substitute product - amongst women who use artificial sweeteners. The videos created for the campaign were text heavy and featured bold imagery, which resonated perfectly with the silent autoplay experience consumers prefer.

Audience

Foodies, Women

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

Short-Form VideoTV/Pre-Roll SpotText/Caption Video

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