Tiffany & Co. Converts Their Banners Into Native

Strategy

Tiffany & Co. didn’t have much content but they had banners for all their different product lines (i.e. watches, rings, etc.) and occasions (i.e. bridal, graduation, etc.). So they sent Sharethrough all their layered PSD banners and we disassembled them and wrote appropriate headlines that conveyed the message of the banners but in native ad formats. This simple process of turning banners into Sharethrough native resulted in the highest ROAS of all of Tiffany & Co's partners.

Audience

Luxury, Men, Women, PMP - CustomPMP - Priority DSP - TheTradeDesk

Campaign Goals

Direct Response DR - Traffic Driver, Raise Awareness, Seasonal Push

Ad Format

Native

Creative Type

Banner to Native, Product Page

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