The Home Depot Drives Users To Explore Featured Products

Strategy

The Home Depot was looking to drive users to their grill and outdoor power tool pages to encourage them to visit in store and purchase. The team delivered their banner assets and Sharethrough created native units based on the overall banner messaging in a more editorial-friendly way. Sharethrough ran an internal Placed study to measure foot traffic and the campaign garnered fantastic increase in store visits and ROAS.

Audience

Men

Campaign Goals

DR - Traffic Driver, In-Store Foot Traffic, Seasonal Push, Direct Response, Research Study: Placed

Ad Format

Native

Creative Type

Banner to Native, Product Page

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