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T-Mobile Won New Fans on Super Bowl Sunday

Telecom

Strategy

T-Mobile increased awareness and engagement during high-impact Super Bowl weekend, by distribtuing re-purposed TV spots including Steve Harvey and Drake, to adults interested in sports, entertainment and pop culture.

Audience—

Sports Fans, Millennials

Campaign Goals—

Raise Awareness, Tentpole Event, Video Views

Ad Format—

Video

Creative Type—

Influencer/Celebrity, Short-Form Video, TV/Pre-Roll Spot

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