T-Mobile Won New Fans on Super Bowl Sunday

Strategy

T-Mobile increased awareness and engagement during high-impact Super Bowl weekend, by distribtuing re-purposed TV spots including Steve Harvey and Drake, to adults interested in sports, entertainment and pop culture.

Audience

Sports Fans, Millennials

Campaign Goals

Raise Awareness, Tentpole Event, Video Views

Ad Format

Video

Creative Type

Influencer/Celebrity, Short-Form Video, TV/Pre-Roll Spot

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