Schwab Distributed Video Content To Drive Awareness Of Their New Equity Trading Offer

Strategy

Charles Schwab promoted their videos, targeting their selective audience of Active Traders, which drove consumers to find out more about trading options and stocks and the ease of doing so with Charles Schwab.

Audience

High Household Income

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

Short-Form Video, Text/Caption Video

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