REI Raises Awareness Of Their #OptOutside Campaign During The Holidays

Strategy

REI took a different approach during the holiday season and encouraged users to Opt Outside on Black Friday and spend time with loved ones rather than hitting the stores. By amplifying their own articles as well as positive press around the event, they were able to drive awareness and break through holiday clutter.

Audience

Millennials

Campaign Goals

Raise Awareness, Seasonal Push

Ad Format

Native

Creative Type

Blog, PR, Native Display

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