Ozempic Amplifies Video Assets On Sharethrough Supply

Strategy

Ozempic (part of Novo Nordisk) targeted Sharethrough video supply in an effort to improve performance and drive efficient video views of their standard video spots. The trading team targeted both Open Exchange and PMP supply to ensure they were able to scale and apply different audience targeting strategies to each.

Audience

3rd Party Audience Segments

Campaign Goals

VCR, Video Views

Ad Format

Video

Creative Type

Video

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