Net-A-Porter Drives Site Traffic From a Highly Engaged Audience

Strategy

Sharethrough & Net-A-Porter partnered on a native display campaign inclusive of both display & high impact carousel units. The Sharethrough exchange optimized and delivered the NET-A-PORTER creative to a highly engaged audience likely to take action and visit the site. With optimizations towards high CTR, this campaign exceeded the CTR benchmark and drove quality traffic to the Net-A-Porter landing page. Due to the success of this campaign, Net-A-Porter renewed their partnership with Sharethrough and will continue to run campaigns centered around key fashion moments.

Audience

3rd Party Data, House Hold Income, Geo, Women, High Net Worth Individuals

Campaign Goals

CTR

Ad Format

Native

Creative Type

Native Carousel, Native Display

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