Nest Uses Native to Share Information on Energy Savings & Fire Prevention

Strategy

Nest used native placements to generate awareness about fire prevention and energy savings, while also driving consumers back to their site to learn more. The campaign was measured by MillwardBrown and drove familiarity and search lift over 50% - leading to a site visit conversion rate that far exceeded their benchmarks.

Audience

IAB Digital Interest

Campaign Goals

Awareness, Research Study: Millward Brown - Brand Awareness, DR - Traffic Driver

Ad Format

Native

Creative Type

Native Display

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