Nest Drove Awareness & Favorability With Positive Reviews

Strategy

Nest amplified positive PR reviews of their thermostat with native placements in-feed to drive awareness and favorability across their target audience. Focusing on the energy savings and other product features, nest repurposed existing content to highlight the positive reviews the product received organically. The campaign was measured by MillwardBrown and in addition to an incredibly strong engagement rate, it drove message awareness and favorability lift far exceeding benchmarks.

Audience

IAB Digital Interest

Campaign Goals

Awareness, Favorability

Ad Format

Native

Creative Type

PR, Native Display

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