Microsoft Windows Drives Efficient CPC with Native Display

Strategy

Microsoft Windows and Sharethrough partnered on a Native Display campaign in order to drive an efficient CPC. Microsoft leveraged Sharethrough supply and applied targeting segments to reach the target Microsoft Windows audience. Through granular campaign optimizations coupled with data savings costs, the campaign delivered a CPC $0.26 below benchmark.

Audience

DSP - Xandr

Campaign Goals

CPC

Ad Format

Native

Creative Type

Native Display

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