Metro by T-Mobile Uses Native Display to Drive Engaged Visits

Strategy

Metro by T-Mobile targeted Sharethrough PMPs focused on engagement and tailored to audiences interested in money-saving and tech enthusiasts. The brand used native placements highlighting Metro by T-Mobile deals to reach prospective customers and drive them to site. Sharethrough native placements consistently drove proprietary CPA performance above benchmark and became an always-on partner for the brand.

Audience

IAB Digital Interest

Campaign Goals

Cost Per Engaged Prospect Visit

Ad Format

Native

Creative Type

Native Display

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