Metro by T-Mobile Uses Native Display to Drive Engaged Visits



Metro by T-Mobile targeted Sharethrough PMPs focused on engagement and tailored to audiences interested in money-saving and tech enthusiasts. The brand used native placements highlighting Metro by T-Mobile deals to reach prospective customers and drive them to site. Sharethrough native placements consistently drove proprietary CPA performance above benchmark and became an always-on partner for the brand.


IAB Digital Interest

Campaign Goals—

Cost Per Engaged Prospect Visit

Ad Format—


Creative Type—

Native Display

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