Lyft Drove Awareness To Gain Market Share And Become The Best Rideshare Service

Strategy

To show consumers that “it matters how you get there,” Lyft partnered with Sharethrough Ad Labs to create custom video galleries that were distributed along with short for video, that showcased Lyft’s personality and included big names like Jeff Bridges and Tilda Swinton. The custom execution drove above average time spent and video views. *Available at $200K+

Audience

Millennials

Campaign Goals

Raise Awareness, Video Views

Ad Format

Native

Creative Type

Gallery, Influencer/Celebrity, Short-Form Video, Text/Caption Video, Native - Custom

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