Liberty Mutual Delivered Successful Conversions By Promoting Savings



Liberty Mutual wanted to drive traffic to site and engage users to start an insurance quote. Through a programmatic native video and display campaign, they promoted potential savings through short form videos to drive qualified traffic to their insurance quote page, and as a result, delivered a CPA below benchmark.


Men, Women, Millennials

Campaign Goals—

Always On, DR - Lead Generation, DR - Traffic Driver, Direct Response

Ad Format—


Creative Type—

Short-Form Video, Text/Caption Video

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