Jaguar Amplifies PR to Support the 2018 F-Type

Strategy

To support the 2018 F-Type, Jaguar worked with Sharethrough to amplify a variety of 3rd Party PR reviews from trusted publishers such as Edmunds, The Chicago Tribune and Motor Authority through a variety of native display ads. The ads were targeted to affluent women 35+ across Sharethrough's network.

Audience

High Household Income, Luxury, Women

Campaign Goals

Raise Awareness

Ad Format

Native

Creative Type

PR

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