Hulu Establishes Themselves as a Destination for Premium Original Content

Strategy

Hulu Establishes Themselves as a Destination for Premium Original Content and Uses the Launch of Chance as a Subscriber Acquisition Tool by targeting a more mature audience and introducing them to Hulu's content offerings, Hulu drove viewership throughout season one of Chance with video distribution and content integrations.

Audience

Gen X

Campaign Goals

Product Launch, Raise Awareness, Research Study: Millward Brown - Brand Awareness

Ad Format

Native

Creative Type

PR, Short-Form Video, TV/Pre-Roll Spot

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