By converting their traditional pre-roll tv spot assets into Native Video ads, HP used learnings from past campaigns and study results to drive an increase in-store traffic. The team promoted 15-second videos across the Sharethrough exchange, and saw the above benchmark results, driving increase in-store visits and ultimately sales.
Millennials, Men, Women, In-Market
In-Store Foot Traffic, Raise Awareness, Research Study: Placed, Seasonal Push
Short-Form Video, TV/Pre-Roll Spot