HP Drives Awareness and Purchase Intent By Converting Banners to Native Display

Strategy

By converting their traditional banner assets into Native Display ads and adding Native to their media mix, HP was able to significantly increase brand awareness, advocacy and purchase intent of their products. Sharethrough drove users directly to HP's product page and saw excellent performance throughout the campaign.

Audience

Millennials, In-Market, Men, Women

Campaign Goals

Raise Awareness, Product Launch, Research Study: Millward Brown - Brand Awareness

Ad Format

Native

Creative Type

Banner to Native, Product Page

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