Hilton Converted Banners to Native to Drive Booking During Flash Sale

Strategy

Sharethrough converted the Hilton's headline and thumbnail assets into Native Display Ads that clicked directly to the brand’s page. The headlines were focused on making the flash sale seem newsworthy. This simple strategy led to a huge lift in visits to hotel locations during the campaign

Audience

In-Market, Men, Women

Campaign Goals

In-Store Foot Traffic, Research Study: Placed, Seasonal Push

Ad Format

Native

Creative Type

Banner to Native

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