Hillshire Snacking Targets Food & Lifestyle Readers

Strategy

To drive awareness of their Small Plates product line, Hillshire Snacking distributed: 15 OLV spots in Sharethrough's Native Video product via a custom PMP geared towards food & lifestyle sites with high viewability placements. To drive trial, they mentioned a coupon offer directly in the headline where we know users are engaged and reading. Users could then click through the video to download the coupon from the Hillshire Snacking site.

Audience

DSP - TheTradeDesk, Foodies, Millennials, PMP - Custom

Campaign Goals

Raise Awareness

Ad Format

Video

Creative Type

Short-Form Video

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