Glad Distributes Recipe Content From Influencer Ayesha Curry

Strategy

For their food protection campaign, Glad wanted to increase awareness & consideration amongst foodies by running a series of recipes created by celebrity partner Ayesha Curry. They utilized all of Sharethrough's ad products and surrounded food & cooking sites throughout the Sharethrough network to connect with consumers where they were already searching for cooking-related content.

Audience

Women, Foodies

Campaign Goals

Raise Awareness

Ad Format

Native

Creative Type

Influencer/Celebrity, Recipe

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