G.H. Bass Drives Users To Explore New Spring Shoe Styles

Strategy

GH Bass was looking to drive awareness and ultimately sales of their Weejuns spring collection. Sharethrough units featured four different thumbnails paired with three different headlines across relevant sites where their audience was going to consume content. The units drove directly to the weejuns landing page.

Audience

Men, Women

Campaign Goals

Raise Awareness, Seasonal Push

Ad Format

Native

Creative Type

Product Page

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